Dubai-based at-home services platform Justlife has expanded its public relations partnership with Ruder Finn Atteline across the UAE as the company continues to scale its integrated home and healthcare services platform.
The renewed mandate builds on an existing partnership between the two companies that began in October 2025. Under the agreement, Ruder Finn Atteline, the MENA arm of the global communications group Ruder Finn, will handle strategic PR communications for Justlife’s consumer, corporate and healthcare divisions.
Justlife has been expanding its range of at-home services in the UAE, covering cleaning, beauty, and home maintenance, as well as healthcare services such as doctor-on-call, laboratory testing, IV therapy, physiotherapy, psychotherapy, guided weight management, and nurse-on-call support.
The communications agency will support the company in strengthening its messaging around accessibility, reliability and trust, while reinforcing Justlife’s position as an integrated home and healthcare services platform in the region.
Sophie Simpson said, “As Justlife continues to grow, our focus will be on telling a clear and meaningful story about the role the platform plays in people’s everyday lives. Justlife sits at an important intersection between home, healthcare and wellbeing, and our role will be to build communications that reflect both its scale and its impact within communities across the UAE.”
Ali Cagatay Ozcan said the company remained focused on simplifying everyday life for customers through home and healthcare services.
“Our goal has always been to make life easier and better supported for people in the region, whether through home services or healthcare. We are focused on building a platform that delivers trust, consistency, and convenience at scale,” he said.
Kerem Kuyucu said communications would play an important role as the platform continues to grow its service ecosystem.
“As we grow, it’s important that our communications clearly reflect the simplicity of what we’re building – a connected set of services designed to support people across their everyday needs,” he said.
The company said Ruder Finn Atteline would continue working on building a locally relevant communications narrative for Justlife across the UAE and the wider region.
