Out-of-home advertising company JCDecaux Dicon, in partnership with Dubai Airports and Binghatti, has unveiled the Grand Wall Wrap at Dubai International Airport’s (DXB) Terminal 3 Arrivals, introducing a new large-format advertising installation aimed at reaching all arriving passengers.
Located at the main exit of Terminal 3, the Grand Wall Wrap is designed to capture the attention of passengers as they leave the airport. According to the company, the installation reaches all arriving travellers and those meeting them at the terminal.
The advertising format spans nearly 340 square metres and provides Binghatti with exclusive branding at one of the airport’s busiest arrival points. The installation is intended to serve as one of the first brand displays seen by visitors arriving in Dubai.
The launch also marks the continued collaboration between Dubai Airports and JCDecaux Dicon, which the companies said has focused on expanding premium advertising opportunities at DXB over the past 12 years.
Katralnada Binghatti, CEO at Binghatti Developments, said: “At Binghatti, we believe in creating bold statements, in architecture as much as in communication. The Grand Wall Wrap at DXB Terminal 3 allows us to welcome every arriving passenger with a striking visual expression of our brand universe, perfectly aligned with Dubai’s spirit of ambition, innovation and luxury.”
Alison Macdonald, Vice President – Commercial Concessions at Dubai Airports, added: “Dubai Airports is proud to strengthen its partnership with JCDecaux Dicon through this spectacular new landmark dedicated to a homegrown success story. The Grand Wall Wrap at Terminal 3 Arrivals delivers exceptional visibility for Binghatti while creating a memorable first impression for millions of guests arriving in Dubai.”
Bertrand Mouraille, General Director of JCDecaux Dicon, remarked: “The Grand Wall Wrap at Terminal 3 perfectly illustrates the impact that iconic out-of-home media can deliver in a world-class airport environment. Combining extraordinary scale, total visibility and exclusive brand ownership, this landmark installation offers Binghatti a unique platform capable of turning every arrival into a memorable brand encounter.”
JCDecaux said the new installation reflects the growing role of airports as premium advertising destinations, offering brands high visibility and engagement in a setting where travellers are receptive to messaging.
According to Dubai Airports, DXB handled a record 95.2 million passengers in 2025 and currently connects more than 250 destinations across over 100 countries through more than 100 international airlines.
