GANNI and lululemon will bring their new collaboration to Dubai on Oct. 15, with the 22-piece collection available exclusively in the UAE at lululemon’s Dubai Mall store.
Inspired by dance, the collection combines lululemon’s technical performance wear with GANNI’s Copenhagen design aesthetic across womenswear, accessories and footwear.
The collection reworks familiar lululemon silhouettes and technical fabrics with GANNI signatures including leopard print, ruffles and bold colour combinations.
Key pieces use lululemon’s Nulu and Softstreme fabrics, designed to provide comfort, breathability and freedom of movement. Signature lululemon styles, including the Define Jacket, have been reinterpreted through GANNI’s design approach.
Dance-inspired pieces including leg warmers, boleros and headbands add elements of dance culture to everyday clothing.
“80s dance movies have been part of my life since I was a child, so they felt like such a natural starting point,” said Ditte Reffstrup, creative director at GANNI.
Reffstrup said the collection draws on the energy, determination and freedom associated with 1980s dance films, combining those influences with GANNI’s leopard prints and frills and lululemon’s performance-focused designs.
“It all comes from movement,” said Jonathan Cheung, global creative director at lululemon. “What I love about this collection is its use of our technical materials combined with the iconic GANNI style.”
The brands also launched their “JOY IS A POWER MOVE” campaign to mark the collaboration, featuring actor Jennifer Beals and singer and dancer METTE.
The campaign was filmed in a dance studio, with a short film combining elements of rehearsal and performance and drawing on the emotional aesthetic of the 1980s alongside contemporary energy.
Beals said the campaign reflected the idea of connecting joy with movement and described herself as a longtime customer of both brands.
METTE said the collaboration connected several parts of her life, including her background in dance and her relationship with both brands. She also said performing with Beals to her own music was a personal milestone.
The GANNI x lululemon collection will be available in the UAE exclusively at lululemon’s Dubai Mall store from Oct. 15.
