Marking its 15th year, FEER McQUEEN has appointed Wissam Matar as Chief Creative Officer, reinforcing its focus on strengthening creative leadership and strategic direction.
Matar brings over 25 years of experience across multiple markets in the Middle East and North Africa, including Lebanon, the UAE, Saudi Arabia, Morocco, Iraq and Egypt. Over the course of his career, he has worked with global agencies such as Young & Rubicam, Leo Burnett and FP7, contributing to brand strategy and creative development across diverse sectors. He has also co-founded two agencies — The Amazingfull Circus in Barcelona and Operation Unicorn in Beirut.
In his new role, Matar will oversee the agency’s creative and production functions, with a mandate to enhance strategic thinking, elevate creative output and deliver work aimed at building long-term brand equity.
Wissam Matar, Chief Creative Officer, FEER McQUEEN said: “The region is at an inflection point creatively. There is genuine appetite from clients, from audiences, from the market for work that goes beyond the expected. What drew me to FEER McQUEEN is that the ambition to do exactly that is already in the agency’s DNA. My role is not to introduce a new direction but to sharpen the one that is already there — to make the thinking harder, the output bolder, and the impact more lasting. This is the kind of mandate a creative professional spends a career looking for.”
Firas Mghames, CEO of FEER McQUEEN, said: “Wissam’s appointment is a deliberate statement about where FEER McQUEEN is heading. We have spent fifteen years building an agency that refuses to be defined by category or convention, and the next chapter of that journey demands creative leadership and senior hires of the highest caliber. Wissam brings not only an exceptional body of work but a depth of strategic and cultural understanding that is rare in this market.”
FEER McQUEEN is an independent creative and technology agency with operations across Beirut, Riyadh, Dubai, Larnaca, Doha and Baghdad. The company provides integrated services spanning strategy, branding, advertising, digital and performance marketing, production, animation, technology, public relations, influencer marketing and events.
The agency works across industries including hospitality, fashion, lifestyle, real estate, banking and technology.
