Dreame Technology, a maker of home appliances and smart home products, has appointed football player Cristiano Ronaldo as its global ambassador, the company said on Monday.
The partnership, launched under the theme “Dreame to Win,” brings together the company and the Portuguese athlete in a collaboration centered on technology, performance and innovation.
Dreame said the appointment reflects the company’s efforts to strengthen its global brand presence following years of expansion and development in high-speed motor technology and artificial intelligence-based systems.
“I am always looking for partners who share my drive for excellence and my commitment to hard work,” Ronaldo said in a statement.
“Dreame is a brand that innovates and delivers top-tier performance, making life easier and better. I am excited to join the Dreame family and support their mission to lead the global market,” he added.
The company said the partnership is based on shared values, including discipline, perseverance and a focus on continuous improvement.
“This is more than a sponsorship; it is a powerful alliance between a technology leader and a world-class sports IP,” Toni Xia, General Manager of Dreame Emerging Region, said in a statement.
“We recognize each other’s strength, vision, and long-termism. Cristiano’s spirit of focus and excellence resonates deeply with our mission to lead the industry and influence the world through intelligent technology. Together, we are committed to bringing a high-quality, future-ready living experience to households globally,” Xia said.
Dreame said it will incorporate Ronaldo’s image across its product portfolio, which includes smart cleaning products, major home appliances, personal care devices and small kitchen appliances.
The company said the collaboration aims to highlight how intelligent technology can support consumers in their daily lives through its connected home ecosystem.
“Dreame’s dedication to breaking boundaries through innovation is something we truly believe in,” Johannes Mueller, Regional Director for the Middle East and Africa, said in a statement.
“We believe in the power of discipline and technology to improve lives. This partnership is an exciting opportunity to showcase how high-end technology and a winning mindset can create a better future for everyone,” he added.
