Sourav Ganguly
Senior Ad Operations Manager at BPG MAX
I’m a very curious person by nature, especially when it comes to the world of marketing, advertising and branding. Whether it’s the latest in mobile technology, social media platform, etc., I’m instantly drawn towards it.
So, when I heard about programmatic advertising, I thought it was just another tool that some company had developed. But as soon as I heard about exchange-driven real-time bidding, which opened up another whole new way to target websites, I knew I wanted to learn more.
I was amazed and began to dig deep into what is now my bread and butter. Now, programmatic is part of each and every plan, be it a simple awareness plan or strictly geared towards performance.
Also, it’s becoming more and more sophisticated which is great for the ever-evolving digital ecosystem.
