9Yards Holding Group has officially launched as a newly established marketing communications group and announced the appointment of Hussam Almulhem as its Group Chief Executive Officer.
The company said the appointment marks a key step in its expansion strategy as it seeks to strengthen its presence across the marketing communications, media and strategic advisory sectors.
Almulhem, who founded 9Yards Communications in 2017, brings more than three decades of leadership experience in the UAE and the wider region. Under his leadership, the agency grew from a 10-member team into a company employing more than 160 people with operations across regional and international markets.
As Group CEO, Almulhem will oversee the holding company’s expanding portfolio of businesses. The move follows the growth of 9Yards Communications, which the company describes as the largest independent agency in Abu Dhabi, with offices in London and plans to open a New York office.
According to the company, the new holding structure is intended to support long-term growth while aligning with the UAE’s economic diversification goals and the evolving needs of clients.
The group will comprise seven specialised subsidiaries, including 9Yards Communications, which focuses on integrated marketing, advertising, events, public relations, media production and media buying; 9Yards AI, a consultancy dedicated to artificial intelligence integration and communications strategy; 9Yards Prime, which specialises in lifestyle experiences; 9Yards Pictures, focused on premium film and media production; 9Yards X, which provides AI-driven business solutions; and 9Yards Academy, the group’s education and training arm for communications professionals.
Commenting on his appointment, Almulhem said: “Building lasting institutions matters more than building short-term companies.”
He added: “Operating as a coordinated group, 9Yards Holding will now integrate emerging technologies, specialised talent, and strategic creativity into a single, scalable powerhouse – an entity ready and fully capable of shaping regional and global markets.”
