Sport360 has launched an in-house content marketing studio, Engage360, in response to an increasing client demand for unique and inspiring content.
Engage360 will help brands have a deeper engagement with their target audience and provide the opportunity for clients to tell their story to the Sport360 audience in an authentic and creative way.
Steve McClaughlin, recently appointed CEO of Sport360 describes this move as “an important step in Sport360’s strategy to build a deep and meaningful relationship with our highly engaged audience of sports fans across the MENA region and beyond.”
The studio will be headed by content marketing manager, Danielle Morton, who explains, “There has been a shift in the landscape of advertising and Sport360 are moving with it. Brands more than ever need to find ways to cut through the noise and using compelling multimedia content such as video has become pivotal in attracting and retaining a loyal customer base. Engage360 gives brands the opportunity to work collaboratively with our highly talented team to create unique stories which will inform, engage and relate to our audience across all of our platforms.”