Vizeum MENA, part of Dentsu Aegis Network, and iCom, Integrated Communications Group, announces the establishment of a new partnership in Saudi Arabia.
With complementary products, services and a shared vision, the alliance aims to add value to both clients and media stakeholders. The newly formed iCom-Vizeum will be an exclusive partnership, combining Vizeum’s global reputation with iCom’s local capabilities in the Middle East’s largest market.
Owing to the new partnership and just one year after launching in the UAE Vizeum is now expanding its footprint in the Middle East with a second office. The new operation will service existing Vizeum clients, Total and Honda, with a high priority placed on rolling out other network clients who are active in the Middle East. Going forward, the merged businesses will jointly manage any global/EMEA new business opportunities where Saudi Arabia market involvement is key.
Nabil Bakr, CEO, Integrated Communications Group says in a press statement: “iCom is proud to have led the way in the creation of the first Saudi Media Agency and now the first global-local tie-up. We have always collaborated with external entities aimed at delivering the highest level of service to our clients, and partnering with Vizeum allows us to further develop this. As an international network, Vizeum will help us diffuse the latest knowledge from around the globe and provide best practice. Partnered with iCom, which is built around “Closeness” to the Saudi market, we can uniquely adapt and apply global knowledge to match market needs and dynamics.”
Anouk Bondroit, general manager, Vizeum MENA adds: “The synergies between iCom and Vizeum are very clear and we are excited to open a second office in MENA with such a well established partner. As the largest market in the region, and with arguably the fastest growing digital consumption in the world, having an on ground operation in Saudi was always high on the agenda. The opportunities in this market are endless and we are very pleased to partner with iCom who will help us create locally informed ‘Connections That Count’ for all of our clients.”
