The regional industry body will also manage the Corporate Affairs Forum.
The Public Relations and Communications Association Asia Pacific (PRCA APAC) will manage and drive the development of the PublicAffairsAsia Gold Standard Awards and the Corporate Affairs Forum for the next two years.
PRCA APAC will work with PublicAffairsAsia to deliver the flagship corporate affairs awards and annual conference programs, rewarding public relations excellence and encouraging wider participation.
Now in its 14th year, The Gold Standard Awards identifies and showcases excellence in corporate public affairs, strategic communications, citizenship, and stakeholder engagement. The Corporate Affairs Forum is an annual interactive conference designed for C-Suite professionals in public affairs, communications, and corporate affairs.
“PublicAffairsAsia and PRCA APAC are honored to be involved in the organization and management of The Gold Standard Awards – a one-of-a-king platform that celebrates and honors PR teams in the region and showcases some of their great work. We look forward to witnessing bespoke communication campaigns that had an impact on society from agencies and in-house PR teams,” said Tara Munis, Head of PRCA APAC, in a statement.
The Gold Standard Awards recognizes “Gold Standard” achievements by agencies, corporations, NGOs, and governmental agencies across 25 categories including stakeholder engagement, crisis management, media relations, and CSR.
Judged by the region’s most senior practitioners, the premier awards is open to the communications and corporate public affairs industries across Asia Pacific and the Middle East.
Agencies and in-house PR teams have been encouraged to submit their campaign nominations for a chance to showcase their excellence in public affairs and corporate/brand PR.