iPhone recorded the strongest month-on-month increase in word-of-mouth conversations among brands in Saudi Arabia in July, according to the latest YouGov BrandIndex data.
iPhone’s Word of Mouth score rose 6.1 percentage points, from 40.6% in June to 46.7% in July, putting it at the top of YouGov’s monthly ranking of brands experiencing the biggest gains in consumer conversations.
Red Sea Mall in Jeddah ranked second, with its score climbing 5.9 points from 16.8% to 22.7%. E-commerce platform Temu followed with a 5.1-point increase, rising from 15.0% to 20.1%.
Food and beverage brands also featured prominently. Maggi recorded a five-point increase to 21.7%, while Pepsi gained 4.7 points to reach 41.3%. 7 Days and Lay’s also made the top 10, with gains of 4.6 and 4.5 points respectively.
The remaining brands in the ranking were Emaar, Noon One and Lexus, each recording increases of between 4.5 and 4.7 points.
YouGov defines Word of Mouth as the percentage of people who say they have talked about a brand with friends or family during the previous two weeks. The measure includes conversations that are positive, neutral or negative.
Saudi Arabia’s top word-of-mouth risers
| Rank | Brand | Increase | June score | July score |
| 1 | iPhone | +6.1 | 40.6% | 46.7% |
| 2 | Red Sea Mall, Jeddah | +5.9 | 16.8% | 22.7% |
| 3 | Temu | +5.1 | 15.0% | 20.1% |
| 4 | Maggi | +5.0 | 16.7% | 21.7% |
| 5 | Pepsi | +4.7 | 36.6% | 41.3% |
| 6 | Emaar | +4.7 | 24.8% | 29.5% |
| 7 | Noon One | +4.7 | 14.4% | 19.1% |
| 8 | 7 Days | +4.6 | 20.5% | 25.1% |
| 9 | Lexus | +4.5 | 20.9% | 25.4% |
| 10 | Lay’s | +4.5 | 20.8% | 25.3% |
The July ranking spans technology, retail, food and beverage, property, e-commerce and automotive brands, highlighting the range of categories generating increased consumer discussion in the Saudi market.
The figures are based on YouGov BrandIndex, YouGov’s daily brand-tracking service, and compare each brand’s Word of Mouth score in July 2026 with its score in June.
