In a conversation with Communicate, Shahir Sirry, Aramex's Global Creative Director, passionately spoke of Aramex's video campaign that has received global attention. Directed by Sirry and launched during Ramadan,…
Communicate spoke to Raghad Murad, the Founder of Waggish, an e-store offering unique stickers and products. Learn how she transformed a simple idea and pocket money…
Meet the Hassoun brothers, the creators behind Palestine Drinks, which soared to a sellout of a million cans in just one week. In an exclusive interview,…
In the bustling advertising space in the UAE, brands are continuously exploring ways to catch attention with their OOH advertisements. Recognizing the significance of OOH marketing, the Roads…
What happens when tradition intertwines with innovation in talent integration and workplace inclusivity? Join us as we sit down with Elaine Grell, EMEA Chief People Officer at…
Dafna Goor, Assistant Professor of Marketing at London Business School, delves into the realm of deservingness, its impact on decision-making, and the intricate world of consumer behaviour.
As STEP reveals its refreshed brand identity after 12 years, Communicate speaks exclusively with Ray Dargham, Co-Founder and CEO of STEP, on the tech conference’s journey.
Learn how mentorship, upskilling, and education shape the creative industry, with insights from seasoned professionals guiding the next generation of talent toward success.
Carrefour, operated by Majid Al Futtaim in the UAE, recently opened its doors at COP28's Blue Zone in Expo City, unveiling its latest initiative. The multinational retail and wholesaling corporation has created a…
“Influence will lead marketing efforts by 2020. It’s the most effective form of advertising there is, and when coupled with a solid content strategy, no TV…
Embracing the Oscar’s theme, the 14th edition of the MENA Effie Awards honored more than 90 icons of marketing effectiveness. As per tradition, Communicate brings to…
In the ever-evolving world of entertainment, more than 80% of viewers in the MENA region show a keen interest in watching Arabic shows. Communicate sits down with Jamie Cooke, General Manager of…
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