Sukayna Kazmi - Communicate Online
Sukayna Kazmi

Aramex’s ‘The Undelivered’ Campaign Calls for Peace in Gaza and Beyond

In a conversation with Communicate, Shahir Sirry, Aramex's Global Creative Director, passionately spoke of Aramex's video campaign that has received global attention. Directed by Sirry and launched during Ramadan,…

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Raghad Murad Stuck the Landing

Communicate spoke to Raghad Murad, the Founder of Waggish, an e-store offering unique stickers and products. Learn how she transformed a simple idea and pocket money…

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Palestine Drinks: Solidarity in a Can

Meet the Hassoun brothers, the creators behind Palestine Drinks, which soared to a sellout of a million cans in just one week. In an exclusive interview,…

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SkyBlue Media Gives UAE Transit Advertising a New Look

In the bustling advertising space in the UAE, brands are continuously exploring ways to catch attention with their OOH advertisements. Recognizing the significance of OOH marketing, the Roads…

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Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Diverse Paths, Shared Growth: Ogilvy’s Approach to Talent Integration

What happens when tradition intertwines with innovation in talent integration and workplace inclusivity? Join us as we sit down with Elaine Grell, EMEA Chief People Officer at…

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Deservingness: Exploring its Influence on Consumer Behaviour

Dafna Goor, Assistant Professor of Marketing at London Business School, delves into the realm of deservingness, its impact on decision-making, and the intricate world of consumer behaviour.

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Journeying One Step at a Time with Ray Dargham

As STEP reveals its refreshed brand identity after 12 years, Communicate speaks exclusively with Ray Dargham, Co-Founder and CEO of STEP, on the tech conference’s journey.

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Nurturing Creativity: The Synergy of Mentorship, Upskilling, and Education in the Creative Industry

Learn how mentorship, upskilling, and education shape the creative industry, with insights from seasoned professionals guiding the next generation of talent toward success.

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Carrefour’s ‘Choose Better’ Program Launched in Expo City

Carrefour, operated by Majid Al Futtaim in the UAE, recently opened its doors at COP28's Blue Zone in Expo City, unveiling its latest initiative. The multinational retail and wholesaling corporation has created a…

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Immersing in Ogilvy’s ‘Global Rise of Influencer Marketing’ Report

“Influence will lead marketing efforts by 2020. It’s the most effective form of advertising there is, and when coupled with a solid content strategy, no TV…

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The Oscars of Marketing Effectiveness

Embracing the Oscar’s theme, the 14th edition of the MENA Effie Awards honored more than 90 icons of marketing effectiveness. As per tradition, Communicate brings to…

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Deep Dive Into the World of Arabic Infotainment

In the ever-evolving world of entertainment, more than 80% of viewers in the MENA region show a keen interest in watching Arabic shows. Communicate sits down with Jamie Cooke, General Manager of…

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A Day in the Life of Cate

If you haven't met me already through Communicate's monthly newsletter (what a shame if you haven't), allow me to break the ice.

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