Super Apps Could Take GCC Brands Beyond Borders, but Localisation and Measurement Matter
By Sue Azari, eCommerce Industry Consultant, AppsFlyer In a world where economic uncertainties and geopolitical tensions are reshaping global markets, the GCC region stands out as…
THE-VIEW
Tick-Tock… Time’s Up for Platform-First Advertising: It’s Time to Break Free from Single-Platform Overreliance
Sue Azari, Industry lead, eCommerce lead at AppsFlyer has contributed this op-ed exclusively for Communicate.
NEWS
