Sue Azari - Communicate Online
Sue Azari

Super Apps Could Take GCC Brands Beyond Borders, but Localisation and Measurement Matter

By Sue Azari, eCommerce Industry Consultant, AppsFlyer In a world where economic uncertainties and geopolitical tensions are reshaping global markets, the GCC region stands out as…

THE-VIEW

Tick-Tock… Time’s Up for Platform-First Advertising: It’s Time to Break Free from Single-Platform Overreliance

Sue Azari, Industry lead, eCommerce lead at AppsFlyer has contributed this op-ed exclusively for Communicate.

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