Why silence can be smarter than statements in times of war
When war comes, illusions fade fast. What companies claim to believe suddenly collides with what they actually do. During calm periods, the mismatch stays hidden or…
THE-VIEW
92% sounds impressive, until the reputational fallout of AI misuse in MENA PR strikes
Across the MENA region, PR professionals juggle diverse audiences with unique languages, histories, and cultural sensitivities. AI tools, trained on broad datasets, lack the lived understanding…
NEWS
