Hadeel Karnib - Communicate Online
Hadeel Karnib

When creators became an industry: From influence to enterprise

The creator economy commands trillions of attentions and hundreds of billions in value, yet most creators are still struggling to make a living. Industry leaders take…

NEWS

Brands are betting big on creators in GCC countries

While fashion and entertainment dominate globally, the GCC has its own flavor. Lifestyle and travel, alongside fashion and beauty, are leading categories, reflecting the region’s focus…

NEWS

This is how people search today and why brands should listen

Community conversations are now beating traditional search. The question is: Are brands truly listening? Consumers no longer begin their discovery journeys on Google. As screen time…

NEWS

From Spacetoon to Strategy: Anime’s New Power in Saudi Consumer Culture

 From Spacetoon to Strategy: Anime’s New Power in Saudi Consumer Culture By: Hadeel Karnib Saudi Arabia is witnessing an anime revival, one that goes far beyond…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
+

A Journey of Light: Bringing Diriyah’s Story to the Heart of London

When a historic Saudi destination meets one of Europe’s most technologically advanced digital stages, the results are nothing short of stunning. A Journey of Light, Pixel…

NEWS

GCC brands no longer want one-size-fits-all agencies, says migrate CEO Nick Walsh

The agency model in the GCC is undergoing one of the most significant transformations. As brands across the region accelerate digital adoption, expand into fast-growing sectors,…

NEWS

‘Accessible premium’: the shift in GCC consumer shopping behavior

Consumers are more brand-aware than ever, and seek superior quality at more affordable price points.

NEWS

Global gaming giants are racing and expanding into the GCC

One of the strongest indicators of the GCC’s growing influence is the arrival of global gaming companies establishing a physical or operational footprint in the region.…

NEWS

Keeta’s UAE Launch Sparks a GCC Delivery Shakeup

On a busy Saturday night in Dubai, Sajju (not his real name) races to deliver his tenth order for the day, the target that unlocks his…

NEWS

Older consumers choose meaning over status, brands need to catch up

They want to understand how a brand makes its products, why it exists, and what it stands for. Sustainability, inclusivity, and social impact aren’t “nice to…

NEWS

Marketing 2026: 10 Trends Shaping the Future of Brand Growth

As 2026 approaches, the marketing world looks unrecognizable. It ushers in a plethora of challenges, new tools, and opportunities. Emerging technologies, shifting consumer behaviors, and the…

NEWS

Primark Lands in the Middle East, Making Value Feel Aspirational

When Primark, the Irish fashion giant, opened its first store in Kuwait earlier this month, it didn’t just welcome crowds, it set the Gulf’s retail world…

NEWS

Leveling Up Marketing: How Saudi’s Gaming Boom Is Drawing Global Brands

As Saudi Arabia accelerates its ambitions to become a global gaming hub, ESL FACEIT Group’s new esports venue in Riyadh offers marketers a powerful platform to…

NEWS
Trends
Advertising Agency Brand Campaign Marketing Adtech Martech Ai B2B B2C Appointments Client Win Gcc Cmo Data