Dr Sepideh Samadi - Communicate Online
Dr Sepideh Samadi

The rise of conscious consumers: What brands need to know

Dr Sepideh Samadi, Assistant Professor in Marketing, Edinburgh Business School, Heriot-Watt University Dubai, has contributed this op-ed exclusively for Communicate.

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff
+
Trends
Advertising Agency Brand Campaign Marketing Adtech Martech Ai B2B B2C Appointments Client Win Gcc Cmo Data