Connect with us

Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

General Mills awards entire portfolio to Socialize


General Mills awards entire portfolio to Socialize

Following a multiple agency pitch at the start of 2016, the digital creative duties for General Mills’ brand Betty Crocker were awarded to Socialize in February.

Shortly after, the company awarded the digital communications mandate for the entire General Mills portfolio, including brands like Haagen-Dazs, Nature Valley, Bugles and Green Giant.

Ali Shaikh, who recently moved from Mondelez to General Mills, is the marketing director leading the digital transformation of the brands. “We are betting on a channel where our consumers are actively engaged,” he says in a press statement.

“We look forward to being a part of this digital transformation journey. This is our passion, it’s what we love to do, and it’s what General Mills saw in our work,” adds Akanksha Goel, director at Socialize. “We’re really excited to present them with game changing campaigns, and we firmly believe that with this partnership, both General Mills and Socialize can have their cake and eat it too.”


Continue Reading
You may also like...
Click to comment

Leave a comment

More in Agency

To Top

Communicate Online is your trusted resource of Marketing & Advertising news in the Middle East.

By signing up, you will receive a weekly update of global and regional digital trends, agency news and market reports right in your inbox.