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Search Results for : Wpp

man
Industry
December 17, 2020
Collaboration: the Key Creativity Accelerator?
man
Industry
December 13, 2020
The Global End of Year Forecast by GroupM
man
People
December 10, 2020
Manuel Bordé Promoted to Global Chief Creative Officer of Geometry/VMLY&R COMMERCE
Industry
December 10, 2020 Facebook's Plans for 2021
Communicate attended a virtual press briefing to understand Facebook's plans for 2021.
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People
December 09, 2020
Twitter Announces #BestofTweets 2020 in MENA
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Industry
December 09, 2020
Highlights from Twitter's #ThisHappened2020 Event
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Industry
December 08, 2020
#ThisHappened on Twitter in 2020
People
December 07, 2020 Marketing and Communications During the Fourth Industrial Revolution
Iman Ghorayeb speaks about the changes that are here to stay in the B2B marketing and communications sector.
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Facebook Hub
Masterminds
December 06, 2020
Facebook Brings Marketing Partners Program for Agencies to MENA
man
Industry
December 06, 2020
How Long Will it Take for the Global Ad Market to Recover?
man
Industry
December 03, 2020
The Steps to Hosting a Successful Virtual Event
man
Industry
December 01, 2020
Hootsuite Lists the Social Media Trends for 2021
man
Industry
November 30, 2020
Connecting the Dots – The Trends to Watchout for in 2021
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People
November 29, 2020
Everything to Know About Google's First Startup Accelerator Program In MENA
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Facebook Hub
Masterminds
November 26, 2020
How L’Oreal Leveraged Branded Content Ads in a First Quadripartite Collaboration in KSA
man
People
November 25, 2020
The Impact of COVID-19 on Black Friday
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Choueiri Group Deep Dives
CG Updates
November 24, 2020
🎧 UAE Music Lovers Speak Out: Why Being Local Matters to Them
man
Industry
November 24, 2020
How to Navigate Marketing in 2021?
Industry
November 23, 2020 What Does the ICCO Report Say About the Future of PR?
The global pandemic had a major impact on the communications industry. Can it be salvaged and come out stronger?
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Industry
November 22, 2020
Filling Gaps in the Influencer Marketing Industry
People
March 12, 2020 Meet Nick Walsh – Geometry MENA’s First Ever CEO

Geometry, WPP’s end to end creative commerce agency promotes Nick Walsh as the first-ever CEO of the agency in the region. A pioneer in the brand activation space, Walsh is credited with transforming the Dubai HQ internally as managing director of the firm and now in the new role, bigger challenges and opportunities awaits him. Communicate got […]

People
February 19, 2020 Meet Geometry’s First Global Chief Innovation Officer

WPP’s end-to-end creative commerce agency names Roy Armale as its first global chief innovation officer. Armale began his career at Geometry working on the application of behavioral thinking in shopper marketing, to keep clients ahead of the transformation in retail. Since then, his work across the agency’s diverse roster has resulted in the adoption of […]

People
October 17, 2019 TJ Lightwala joins Accenture Interactive

WPP’s GroupM MENA’s former head of digital now is Experience Services Lead for Accenture Interactive in the Middle East. With nearly two decades of industry experience in the US and the Middle East, TJ Lightwala was officially appointed Experience Services Lead for Accenture Interactive in the Middle East. For seven years, Lightwala was leading regional […]

Industry
September 22, 2019 Group Partnership Wins Back DEWA

Group Partnership, a WPP company, said that they have won back the DEWA creative services account following a five-way pitch. According to the company, they will be mainly be responsible for working on the marketing and communication strategy as well as developing all creative campaigns for the entity. In addition, they said that they have […]

Industry
June 17, 2019 Sir Martin Sorrell: The Digital World

He turned an average-sized plastic manufacturing company into a marketing services giant with a market value of $20 billion. After 33 years of service, he left WPP in the midst of controversy, and within a month formed S4 Capital, providing digital marketing solutions to a broad array of clients. At age 74, executive chairman Sir […]

People
May 13, 2019 Ravi Rao Appointed CEO at GroupM MENA

GroupM, WPP’s named, Ravi Rao, CEO at GroupM Middle East North Africa (MENA), the group said in a statement. He replaces Filip Jabbour, who was appointed in 2015 when GroupM launched in the region and has taken the decision to step down. “Clients increasingly require services beyond media planning and buying, and I’m looking forward […]

Industry
February 04, 2019 Wunderman Thompson reveals brand identity

In November 2018, WPP announced that it is merging J. Walter Thompson with Wunderman to create Wunderman Thompson. The merger saw Wunderman global CEO Mel Edwards becomes global CEO of the combined agency, with JWT global CEO Tamara Ingram becoming chairman of Wunderman Thompson. Now, it has revealed what the brand stands for: a “creative, […]

Industry
November 27, 2018 Here’s what you need to know about WPP’s JWT-Wunderman merger

In the latest in a wave of changes at the world’s largest holding company, WPP is merging J. Walter Thompson with Wunderman to create Wunderman Thompson. The news of the change comes two months after WPP announced the merger of legacy shop Y&R with VML. WPP’s new CEO Mark Read announced the news in a […]

Industry
October 09, 2018 Ford has finally selected a creative agency OUTSIDE WPP

Concluding a high-stakes global creative agency review that started in April this year, Ford has hired BBDO as its lead global brand creative agency. It will still keep WPP for significant pieces of the business, including media planning and buying, shopper marketing and CRM. WPP will also retain Ford’s multicultural and so-called “tier 2” dealer […]

Industry
October 01, 2018 WPP is merging Y&R and VML

WPP is officially merging Y&R and VML. VML global chief executive officer Jon Cook will lead the new agency, which will be called by an alphabet soup of letters: VMLY&R. WPP says the shop will be a “contemporary, fully integrated digital and creative offering to clients on a global scale.” David Sable, former global CEO […]

Industry
September 05, 2018 Following rebrand, BPG Group holds 25th offsite

BPG Group celebrated its recent rebrand and renewed business restructure at the company’s 25th offsite on the QE2 floating hotel in Dubai. The Group unveiled the new structure in June by replacing BPG Bates, BPG Cohn & Wolfe, BPG Maxus and BPG Possible with two verticals: BPG Max, which will handle media and data just […]

Industry
September 01, 2018 Ford just tapped this agency in the midst of global review

Ford launched its global review in April this year putting incumbent WPP’s Global Team Blue (GTB) under peril, especially at a time when the group deals with naming Martin Sorrell’s successor. Now, a few months later, Ford has tapped Wieden & Kennedy New York for a short-term marketing assignment that comes amid its massive global agency […]

People
August 30, 2018 1 week to go for WPP’s new CEO

The one executive who has persistently stood out as the likely successor to Martin Sorrell at WPP, Mark Read, is set to officially take the helm. Read is expected to be named as CEO of the world’s largest advertising firm as early as next week, according to multiple company insiders who asked not to be […]

People
July 07, 2018 WPP and Sorrell’s battle for this agency could cost him his shares

A battle between WPP and Sir Martin Sorrell’s new agency, S4, to acquire Dutch digital production company MediaMonks is turning ugly, with WPP threatening to withdraw share awards from Sorrell’s exit payoff if he goes ahead with the purchase. Speaking at Cannes about the potential competition between WPP and his new agency S4, he called S4 a […]

Industry
June 24, 2018 “I’m really focused on WPP more than I am on what Martin is doing.”

Wunderman Global CEO Mark Read was thrust into the spotlight in April when WPP announced that CEO Martin Sorrell was stepping down amid an unspecified allegation and that Read and his colleague Andrew Scott would step in as chief operating officers. Read had been floated in past years as a possible successor to WPP’s iconic leader, […]

Industry
April 22, 2018 $2.3 billion WPP client puts global creative on review. What now?

The review comes at a particularly bad time for WPP, which has been operating without a CEO since Martin Sorrell stepped down earlier this month. Since then, questions about the holding company’s future have swirled. Sorrell was known as being extremely hands-on with WPP’s clients. Though clients have been outwardly quiet about their thoughts on […]

Industry
April 20, 2018 Break-up or take-over: what’s next for WPP after Sorrell’s exit?

The beginning of April 2018 saw an investigation being launched into advertising legend and WPP chief Martin Sorrell over undisclosed alleged “personal misconduct.” Just a few days later, Sorrell stepped down as CEO and now WPP is on the hunt to fill his shoes. Why WPP is now vulnerable WPP looks vulnerable at the moment […]

Industry
April 15, 2018 Following allegations on Sorrell, WPP is on a quest for a new CEO

Martin Sorrell stepped down as CEO of WPP following an internal investigation into misconduct, ending a 33-year career at the world’s largest agency holding company. The company announced that WPP Chairman Roberto Quarta would take over as executive chairman until a new CEO is appointed. Mark Read, CEO at Wunderman and WPP Digital, and Andrew […]

Industry
April 06, 2018 Martin Sorrell is being investigated. Here’s why.

WPP has confirmed that its board is investigating its CEO, Martin Sorrell, in response to undisclosed alleged “personal misconduct.” “The Board of WPP has appointed independent counsel to conduct an investigation in response to an allegation of personal misconduct against Sir Martin Sorrell, Chief Executive Officer of WPP,” the world’s largest agency holding company said […]

Industry
March 05, 2018 WPP’s stocks saw the worst plunge in almost two decades. Then, why are experts saying ‘Don’t Panic’?

When the world’s largest holding company posts its biggest stock decline in almost two decades and predicts no growth for 2018, there will inevitably be questions over whether the holding company model is irreparably broken. It isn’t. On Thursday’s earnings call, WPP CEO Martin Sorrell said 2017 was “not a pretty year” for the company […]

Industry
October 26, 2017 5 WPP agencies come together to form one global brand agency

Five of WPP’s brand consultancies and design agencies, Brand Union, The Partners, Lambie-Nairn, Addison Group and VBAT, are coming together to create a global brand agency. The new, as yet unnamed agency, will have a network of 750 people in over 20 countries, with client billings in excess of $100 million worldwide. Current CEO of […]

Industry
May 10, 2017 Dulsco pitch won by consortium of WPP companies led by J. Walter Thompson

Dulsco has appointed a consortium of eight WPP companies, led by J. Walter Thompson, for a complete brand revamp. The more than 80-year-old Dubai based and founded company, with over 12,000 employees that operates across HR Solutions and Waste Management, has set new and aggressive growth targets. The WPP consortium will develop and roll out […]

Industry
November 11, 2014 J&J looks to globalize agency teams to match its new structure

A year after Johnson & Johnson brought Coca-Cola veteran Alison Lewis in as the first chief marketing officer of its consumer business, things are going well, with sales and share beating rivals from the over-the-counter drug business to skincare. Now, hoping to maintain momentum, she’s opening a whole can of Coke-style globalization on the historically fragmented company and its […]

Industry
September 04, 2014 Redefining brand activations

Born out of the merger between brand activation agency G2, OgilvyAction and JWTAction, WPP activation agency Geometry Global was officially launched across the Middle East and out of Dubai in late May. Nearly four months into the launch, Communicate sat down with Geometry Global’s general manger Nick Walsh, executive creative director, Ben Knight and planning […]

Industry
August 12, 2014 WPP’s GroupM to offer flexible alternative to Xaxis

In a bid to keep clients from moving their programmatic operations in house, GroupM, the media agency network under WPP, is building a less constrictive alternative for its programmatic buying arm Xaxis. The alternative is a system in which clients work with whichever ad-tech vendors or data-management platforms they choose – Group M will suggest […]

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