Group Partnership, a WPP company, said that they have won back the DEWA creative services account following a five-way pitch.
According to the company, they will be mainly be responsible for working on the marketing and communication strategy as well as developing all creative campaigns for the entity. In addition, they said that they have also conceptualized several disruptive ideas to further support DEWA’s ongoing efforts.
“Our diverse team and our experience over two decades in the UAE, including five years of handling the DEWA brand bring a wealth of knowledge that sets us apart. Our market and consumer understanding combined with a strong knowledge of the brand’s needs is probably what won us the business; We are very honored and thrilled to see the magic unfold,” said the company in response to Communicate’s inquiry on what made the company win the brand again.
The Dubai-based agency said that they have been appointed to create and implement a plethora of communications supporting DEWA’s business, with a key focus being their innovation and sustainability agendas as the organization gears up for Expo 2020.
“We will work hand in hand with the DEWA team to co-create concepts in terms of communication. All our efforts will be in line with DEWA’s larger objective as the organizations gears up for Expo 2020,” said the company in response to Communicate’s inquiry.