Insights
Industry
People
Culture
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
Insights
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
ABOUT US
CONTACT US
ADVERTISE WITH US
Insights Industry
Back
Dulsco pitch won by consortium of WPP companies led by J. Walter Thompson
By Communicate StaffWed, May 10 2017

Contact
dulsco-pitch-won-by-consortium-of-wpp-companies-led-by-j-walter-thompson

Dulsco has appointed a consortium of eight WPP companies, led by J. Walter Thompson, for a complete brand revamp.

The more than 80-year-old Dubai based and founded company, with over 12,000 employees that operates across HR Solutions and Waste Management, has set new and aggressive growth targets.

The WPP consortium will develop and roll out a new positioning and brand architecture across a wide range of stakeholders, internally and externally.

Kantar, Brand Union, Mirum, NewsLab, J. Walter Thompson Inside, Hill + Knowlton and Mindshare are all part of the team tasked with the assignment.

“We have found in WPP an ideal communication partner to help us accomplish our mission,” says David Stockton, Dulsco’s managing director, in a statement “Their passion for our strategic objectives was evident throughout the pitch process and we are confident that the international pedigree of the eight individual agencies, combined with their established local knowledge, makes them a strong choice moving forward.”

“I am very excited to work with a company that’s part of the fabric of the UAE. Structuring a bespoke solution to help deliver on the brand challenges and their massive business ambitions made us tap into a wide range of expertise across WPP companies in MENA which we manage centrally (a trend we see growing in the region),” adds Michiel Hofstee, J. Walter Thompson Company.

RELATED TOPICS
Dulsco Wpp
MORE IN Industry
Industry
November 01, 2020 How to Build a Winning Gen Z Strategy on Mobile

App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]

Industry
October 28, 2020 Micro-Influencers Are Still an Important Channel in the Marketing Funnel

Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]

Industry
October 28, 2020 Global Media Insight Report Provides Concise Picture of Media Trends in UAE & KSA

Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]

Industry
October 27, 2020 Socialbaker’s New Report Highlights Slow Return to Normalcy in Digital Space

Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]

Subscribe to

our newsletter.

This site uses cookies: Find out more.

Logo
  • Insights
  • Industry
  • People
  • Culture
  • Brand Studio
  • Facebook Hub
  • Choueiri Group Deep Dives
  • OMD Corner
  • LEAD with ABG
  • About Us
  • Contact Us
  • Advertise With Us
  • Privacy Policy
  • Disclaimer
NEWSLETTER

Get a monthly round-up of Communicate's best insights

© 2020 communicateonline.me
About Us
Contact Us
Advertise With Us
Privacy Policy
Disclaimer
icon
icon
icon
icon
icon
© 2020 communicateonline.me