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Search Results for : Social Media Marketing

Industry
October 27, 2020 Socialbaker’s New Report Highlights Slow Return to Normalcy in Digital Space

Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]

Industry
September 20, 2020 Know Thy Audience

Global AI-powered social media marketing company, Socialbakers has released a new guide that helps marketers make actionable decisions based on the numerous data points surrounding their audience. 2020 and the global pandemic have upended the digital marketing landscape and consumer behavior. Marketers are in dire need of updated behavioral changes, in order to create a […]

Industry
July 29, 2020 Social Media Is Going Through a lot Right Now

Social Bakers, a global AI-powered social media marketing company has released the Q2 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spend and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 26.2% in Q2 but began declining by […]

People
May 03, 2020 Now Is the Time for Travel Brands to Test TikTok

Digital Advertising Specialist Chris Gregory-Pasha wonders, will travel brands be slow to adopt TikTok, or have they learned their lesson? With borders shut, planes grounded and hotels closed, travel marketeers are facing challenging times. While many hotels and airlines are trying to fill the void with bland, interchangeable videos reminding people that they will travel […]

Industry
May 13, 2019 Why Philip Morris Suspended Its Global Campaign?

By Sharvari Alape In response to a Reuters’s report, international cigarette maker Philip Morris has suspended their global social marketing campaign for their product IQOS. Reuters inquired about the company’s campaign that used an influencer who is under the age of 25. The campaign was designed to use young online personalities to sell its new […]

Industry
October 25, 2017 Socialbakers launches advertising performance benchmark

Social media marketing and analytics platform Socialbakers has launched the world’s first near real-time advertising performance benchmark for social networks. The benchmark, powered by data from billions of dollars in ad spend, provides marketers with a continuous view into how their ad spend performs against their industry, country or region. “This new addition to our […]

Industry
July 26, 2017 Eastline Digital creates trio set-up turning brands into publishers

The digital marketing ecosystem has undergone significant shifts over the past decade. The traditional approach that simply showcases products, services, and a brand image is no longer effective. The advent of social media initially sparked this change while its evolution and the transformation in consumer behavior have further driven this metamorphosis. Today storytelling, content and […]

Industry
May 12, 2017 Influencer marketing 101

  By Aman Roy, general manager of Watermark Marketing Management  Influencer marketing is probably the form of marketing that comes closest to taking advantage of an inherent human nature. Being strong social animals, we have almost always, knowingly or unknowingly, relied on the opinion of various influencers to take every decision in life. From serious […]

Industry
April 09, 2017 Top 5 strategies for real-time event social media marketing

By Hugo Crispim, head of social media, Socialbakers Using social media to promote your business events is a great opportunity to increase your brand awareness and engage with your community. However, many marketers wonder how to do it properly. We compiled five proven strategies to help you get the most out of leveraging your events […]

Industry
May 29, 2016 Get social

From humble beginnings way back in 1997 with a site called Six Degrees, social media as we know it, has come a long way. Today, it offers a variety of platforms, some of which are more popular than others. Each designed with a specific market in mind, statistics for 2016 show varied user volumes across […]

Industry
November 24, 2015 Does a brand make my identity?

Let me start by asking you the much-debated question – which came first, the chicken or the egg? Many scientists and researchers have come up with expert theories and explanations, only to contradict each other. An equivalent situation arises in engineering and science, and is known as a circular reference, wherein a parameter is required […]

Industry
July 11, 2015 IHC wins Travelex’s Gulf communications account

Dubai-based integrated communications agency IHC has won the GCC integrated communications account for Travelex following an extensive multi-agency pitch. IHC was initially tasked with Travelex’s strategic PR duties. However, the remit now includes full-service social media marketing to raise Travelex’s brand awareness across the Gulf countries. Ian Hainey, IHC’s managing director, says in a press […]

Industry
May 31, 2015 Socialize awarded digital duties for Mercedez-Benz

Following a multi-agency pitch, Daimler has appointed independent agency Socialize to handle the social media duties for Mercedes-Benz across the Middle East and Levant. “We are really happy to be working with Daimler and look forward to raising the social media marketing bar for Mercedes-Benz in the region” says Akanksha Goel, managing director, Socialize. “With […]

Industry
April 27, 2015 McCollins Media develops Code Blue, an app to combat the urge to snooze

In a survey conducted by McCollins Media, web design and social media marketing agency, it was revealed that 90 percent of people hit the snooze button in the morning on a daily basis. This leads to a ‘mad-rush’  and a consequently chaotic situation during the morning routine, the study indicates. In an attempt to address this issue, McCollins Media […]

Industry
December 03, 2014 The Year for Reflection: Digital Trends Report 2014

  Active PR and Hotwire PR announced the launch of their first Digital Trends Report 2014 for the Middle East. Titled: “The Year of Reflection”, the report identifies eight key trends within the region in digital communication. The first dedicated Digital Trends report 2014 for the Middle East comprises of 8 key trends for the […]

Industry
September 02, 2014 Join the ranks

  It’s natural for brands to want to publish content on their own website but it is relatively more effective to spread the brand message on other websites within the same category. Established domains have a strong authority and require less time and effort on the marketer’s part to rank on the first page of […]

Industry
May 13, 2014 Road junctions

  Angel investor, entrepreneur and founder of The SmartStart Fund, Prashant Gulati, has grown his share of MENA startups over the past years. He’s also grown intolerant to repetitive business concepts in the regional entrepreneurship scene – with a “What’s Not Next” list to match. The list goes something like this: “Don’t come to me and start with, ‘I’m developing an app’. […]

Industry
April 14, 2014 Kreata Global expands its Middle East operations

  Kreata Global, a digital activation company has shifted its headquarters to  Dubai. This move coincides with the company’s team and service expansion. Kreata Global now has 65 employees, including the support team in India. With the introduction of new and diverse services, the company is looking to deepen its market presence in the Middle East. Deepan Parameswar, […]

Industry
January 13, 2014 New beginnings for Serviceplan Middle East

Why was Plan.Net rebranded to Serviceplan? The rebranding is a consequent move for the Serviceplan Group, after two years of putting structures in place to develop our internationalization strategy. With this move comes the establishment of Serviceplan International, headed by CEO Markus Noder and managing director Christian Barth. For the Middle East region, the rebranding […]

Industry
March 11, 2020 First Look : Twitter Ramadan Insights

Ramadan is just around the corner and advertisers are busy planning for the busiest season of the year. During the holy month, user activity on social media platforms rises as well, providing brands with key information about consumers’ behaviors and interests. Twitter shares exclusively with Communicate its latest Ramadan Insights research, unveiling how brands can best connect […]

Industry
October 08, 2019 Aramco Film Generates 13 Million Views On Twitter

To celebrate Saudi National Day, Saudi Aramco created an educational film  featuring the journey of the country through key historical milestones, using Twitter as the main channel to connect with its audience. The interactive film showcases the civilizational and developmental shifts witnessed by the Kingdom, one era after another. By detailing the Kingdom’s transformation, the film […]

Industry
November 12, 2018 Social media in 2019: Snacking, chatting & 3 other trends to look out for

By Tala Amin, social media director, Bruce Clay MENA With 2019 right around the corner, it is time to analyze the social trends for the coming year. So far, social media has continually stepped up its game when it comes to augmented reality, influencer marketing, and video content. With that in mind, we must ask […]

Industry
November 03, 2018 7 approaches to using Instagram Stories for brands

By Atif Altaf, associate marketing manager, and member of the International Council of Shopping Centers (ICSC) Life is no more a straight road leading toward dreams; it is now a steep mountain to climb up high. Days from being ‘slow & steady’ are geared up to be ‘fast & ready’ for people to run, change […]

Industry
February 16, 2018 How Twitter and Emaar teamed up to promote Dubai

The biggest success of Emaar’s partnership with Twitter is its New Year’s Eve festivities in Dubai for the second consecutive year, which enabled live streaming the event to users around the world. The live stream was also accompanied by a Twitter timeline, featuring the New Year’s Eve related real-time conversation. The stream was available globally […]

Industry
December 14, 2015 The modern day epidemic

Ask yourself a question: do you prefer reading a passage of text or watching a video? If you prefer the latter, you’re not alone. According to Cisco, by the year 2017, video will account for 69 percent of the total volume of consumer Internet traffic. Additionally, two-thirds of the world’s mobile data traffic will be […]

Industry
October 09, 2014 TINT aggregates social media hashtags for marketers

TINT’s recent collaboration with NASDAQ Based out of Silicon Valley, TINT, a social media aggregator that caters to 40,000 companies worldwide, will see its Middle East debut – and its first expansion effort outside of North America – out of Dubai at the GITEX 2014 conference. “Our growth from Silicon Valley has been exponential; in the space […]

Industry
August 31, 2014 Current matters

  What is the decision behind starting [email protected], given that there are many sophisticated and advanced third-party tools available for multinationals? We wanted to create a completely integrated social solution for our clients with the most sophisticated tools we have. [email protected] takes feeds from the best-in-class third party and proprietary data analytics tools. We then integrate […]

Industry
August 03, 2014 Content is still king, but context is queen

  How do we practice storytelling on social mediums where consumer behavior is at hyper speed?  We respect the nuances of each social platform.  We all know that content is king; but there is a new queen in town, and it’s called ‘context’. We hear a lot about creative social strategy today, but not so […]

Industry
July 09, 2014 Embedded with Adidas’ social media team at the World Cup in Rio

  At 5 pm on the Fourth of July, forty-odd members of Team Adidas were watching the kick-off of the Colombia vs. Brazil quarterfinal match on three flat screens from Adidas’ real-time marketing hub in Rio de Janeiro. A fourth screen tracked the most searched players among the 100 or so World Cup athletes Adidas […]

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