Search Results for : Social Media Marketing

Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]

Global AI-powered social media marketing company, Socialbakers has released a new guide that helps marketers make actionable decisions based on the numerous data points surrounding their audience. 2020 and the global pandemic have upended the digital marketing landscape and consumer behavior. Marketers are in dire need of updated behavioral changes, in order to create a […]

Social Bakers, a global AI-powered social media marketing company has released the Q2 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spend and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 26.2% in Q2 but began declining by […]

By Sharvari Alape In response to a Reuters’s report, international cigarette maker Philip Morris has suspended their global social marketing campaign for their product IQOS. Reuters inquired about the company’s campaign that used an influencer who is under the age of 25. The campaign was designed to use young online personalities to sell its new […]

Social media marketing and analytics platform Socialbakers has launched the world’s first near real-time advertising performance benchmark for social networks. The benchmark, powered by data from billions of dollars in ad spend, provides marketers with a continuous view into how their ad spend performs against their industry, country or region. “This new addition to our […]

The digital marketing ecosystem has undergone significant shifts over the past decade. The traditional approach that simply showcases products, services, and a brand image is no longer effective. The advent of social media initially sparked this change while its evolution and the transformation in consumer behavior have further driven this metamorphosis. Today storytelling, content and […]

  By Aman Roy, general manager of Watermark Marketing Management  Influencer marketing is probably the form of marketing that comes closest to taking advantage of an inherent human nature. Being strong social animals, we have almost always, knowingly or unknowingly, relied on the opinion of various influencers to take every decision in life. From serious […]

Ramadan is just around the corner and advertisers are busy planning for the busiest season of the year. During the holy month, user activity on social media platforms rises as well, providing brands with key information about consumers’ behaviors and interests. Twitter shares exclusively with Communicate its latest Ramadan Insights research, unveiling how brands can best connect […]

To celebrate Saudi National Day, Saudi Aramco created an educational film  featuring the journey of the country through key historical milestones, using Twitter as the main channel to connect with its audience. The interactive film showcases the civilizational and developmental shifts witnessed by the Kingdom, one era after another. By detailing the Kingdom’s transformation, the film […]

By Tala Amin, social media director, Bruce Clay MENA With 2019 right around the corner, it is time to analyze the social trends for the coming year. So far, social media has continually stepped up its game when it comes to augmented reality, influencer marketing, and video content. With that in mind, we must ask […]

By Atif Altaf, associate marketing manager, and member of the International Council of Shopping Centers (ICSC) Life is no more a straight road leading toward dreams; it is now a steep mountain to climb up high. Days from being ‘slow & steady’ are geared up to be ‘fast & ready’ for people to run, change […]

The biggest success of Emaar’s partnership with Twitter is its New Year’s Eve festivities in Dubai for the second consecutive year, which enabled live streaming the event to users around the world. The live stream was also accompanied by a Twitter timeline, featuring the New Year’s Eve related real-time conversation. The stream was available globally […]

Ask yourself a question: do you prefer reading a passage of text or watching a video? If you prefer the latter, you’re not alone. According to Cisco, by the year 2017, video will account for 69 percent of the total volume of consumer Internet traffic. Additionally, two-thirds of the world’s mobile data traffic will be […]

  What is the decision behind starting [email protected], given that there are many sophisticated and advanced third-party tools available for multinationals? We wanted to create a completely integrated social solution for our clients with the most sophisticated tools we have. [email protected] takes feeds from the best-in-class third party and proprietary data analytics tools. We then integrate […]

  How do we practice storytelling on social mediums where consumer behavior is at hyper speed?  We respect the nuances of each social platform.  We all know that content is king; but there is a new queen in town, and it’s called ‘context’. We hear a lot about creative social strategy today, but not so […]

  At 5 pm on the Fourth of July, forty-odd members of Team Adidas were watching the kick-off of the Colombia vs. Brazil quarterfinal match on three flat screens from Adidas’ real-time marketing hub in Rio de Janeiro. A fourth screen tracked the most searched players among the 100 or so World Cup athletes Adidas […]