Deal with IFFCO involves three different brands.
There’s a new family member sitting at the Netizency lunch table – the IFFCO Oil & Fats business. The group has chosen Netizency to cook up some social media content for its Rahma Oil, Sunny Oil, and Noor Oil brands.
The new assignment will serve up strategy, social media content management, and listening and analytics for all three brands.
Ola Fayed, GM of the Oils and Fats business for the GCC at IFFCO, said in a statement, “We are very excited to partner with Netizency as the new digital agency for our flagship Noor, Sunny, and Rahma brands. We are confident in Netizency’s expertise in creating relevant digital content that is engaging and that will delight our consumers while solidifying the brands’ strong positions in the region.”
Fadi Khater, Founder and Managing Partner of Netizency, said, “I think it’s no secret that at Netizency, we love our food. So, when you combine that love for food with a dash of strategic insights, a sprinkle of creativity, and a client that has the appetite for growth, then you know that you’ve got a winning recipe! We couldn’t be more excited to have added these three new brands to our menu – and we’re ready to take them to the next level of digital presence.”