Digital engagement agency, SocialEyez executed communication strategy, social media management, event branding, film production, media buying, and event management for the GOV GAMES 2023.
Held under the patronage of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council of Dubai, the fourth edition of the GOV GAMES was held from March 2nd to 5th at the Dubai Design District. This edition saw a total of 164 local and international teams competing across four categories. Middle East-based digital agency, SocialEyez took over the 360 communications campaign for the GOV GAMES 2023.
The campaign included a variety of communication collaterals, including communication strategy & planning, creative execution, event branding and management, film production, media buying, and social media management. SocialEyez kickstarted management from January 1st until the last day of the event.
The GOV GAMES mirrors the nation's ambitions and achievements to inspire people to come together and work toward one goal. Built with 8 obstacles, the GOV GAMES tests the mental and physical aptitude of people from across the UAE. Teams are invited every year to celebrate teamwork, determination, diversity, and tolerance. GOV GAMES challenges everyone to redefine what is possible and push beyond their perceived physical and mental strength. The SocialEyez team cohesively helped to spread the key messages of the GOV GAMES and deliver them through various creative and innovative solutions across branding, marketing collateral, and thrilling social media videos.
The impact resulted in over 6.6 million views across Instagram, Twitter, Facebook, and TikTok, culminating in a reach of over 5.2 million with a staggering 17.7 million impressions across the four key social media channels.
Tarek Esper, Managing Director at SocialEyez, said, “It’s been an honor to be part of such a major event as GOV GAMES 2023, and an extraordinary win for us at SocialEyez to showcase just how talented our team is in creating a fully-fledged communications strategy. We are incredibly proud of the work we produce and to see such an increase in followers and attendees at this year’s event proves that our integrated communications formula provides the key to success.”
The Middle East’s leading digital agency, SocialEyez is powered by a team of highly skilled and experienced strategists and content creators, adept at boosting engagement for a number of clients such as Du, Canon, RTA, DP World, Dubai Municipality, and Dubai Future Foundation. More information can be found by visiting: https://social-eyez.com/.