Based out of Silicon Valley, TINT, a social media aggregator that caters to 40,000 companies worldwide, will see its Middle East debut – and its first expansion effort outside of North America – out of Dubai at the GITEX 2014 conference.
“Our growth from Silicon Valley has been exponential; in the space of one year, we are now working with over 40,000 brands. And 60 percent of that business is generated from international markets. Dubai is the ideal gateway to help us establish a more customer-facing relationship with clients in the East,” said in a statement CEO and founder of TINT, Tim Sae Koo.
Collecting and curating social hashtags and feeds from social media networks – including Facebook, Twitter and Instagram – TINT offers customers “the creative autonomy to brand their display, which can be enhanced with Chromecast access, customized posts and calls to action,” says the statement. For Middle East clients, TINT also offers the back-end functionality to moderate content.
Mohamad Akkad, who’s previously held senior sales roles at Microsoft and HP, will be leading the business development function for TINT in the Middle East. Commenting on his appointment in the statement, he said: “TINT technology is so transferable. It can help brands, media owners, hotels, event venues and anyone else with access to digital screens, to engage customers on a deeper level with real-time content. Social media aggregation is a huge and previously untapped opportunity in digital marketing that I want to help pioneer in the Middle East. And there is no one better to partner with than the team at TINT.”
TNT’s clients in the UAE include DEWA, Ferrari World, Dubai Mall and du. The TINT technology is also available in Arabic.