Search Results for : Jwt

The global pandemic had a major impact on the communications industry. Can it be salvaged and come out stronger?

Customer lifecycle management marketing company Zeta shares insights on the shifts in spending to digital and how marketers should approach the strategy process to adapt with this transition.

Communicate speaks with Alexander Elsas, Head of Marketing and Communications of Mercedes-Benz Cars Middle East, to learn more about their new initiative titled 'How To' and what it hopes to achieve.

To celebrate Saudi National Day, Saudi Aramco created an educational film  featuring the journey of the country through key historical milestones, using Twitter as the main channel to connect with its audience. The interactive film showcases the civilizational and developmental shifts witnessed by the Kingdom, one era after another. By detailing the Kingdom’s transformation, the film […]

Mel Edwards is the Global CEO of the newly created agency, Wunderman Thompson. The agency is a creation of a merger between J. Walter Thompson (JWT) and Wunderman that took place months ago. “When we looked at our clients, we thought, actually, there was a huge amount of benefit and how we could collaborate and […]

By Muzammil Hamza Although Virtual Reality rung it’s announcement bells first in 2012, the “reality” aspect was still fictitious to mainstream users in the MENA region until mid-2015. Initial applications of the technology, and sneak-peaks of the gadgets involved spurred a global race to identify the next major market opportunities, especially among tech-enthusiasts, who expected the […]

By Pedro Goncalves One of the strongest memories from my early days in advertising was the “EUREKA” moment, when for the first time, I was exposed to the biddable media concept. Words like Programmatic and RTB were still to come into use, but I felt strongly that whatever the official name, it will have a gigantic […]

1st Case Study: Emirates NBD Emirates NBD is a leading bank in the UAE. Part of their corporate marketing initiatives is to build and maintain brand affinity amongst the local UAE community. One way the bank does this is through tailored communications during cultural moments like Ramadan. Emirates NBD turned to Snapchat—an untapped medium and […]

Trio students at Middlesex University achieved winnings in both the Masar Student Creative Award for Print Competition, and the Student Integrated Award Competition at the annual Dubai Lynx Festival. Communicate will be publishing a three parts interview with them. The first interview is with Rym Farran, who designed a campaign to promote adopting dogs. Rym Farran, created […]

In November 2018, WPP announced that it is merging J. Walter Thompson with Wunderman to create Wunderman Thompson. The merger saw Wunderman global CEO Mel Edwards becomes global CEO of the combined agency, with JWT global CEO Tamara Ingram becoming chairman of Wunderman Thompson. Now, it has revealed what the brand stands for: a “creative, […]

Following an extensive multi-agency review process, Zain Group, a Middle Eastern mobile operator headquartered in Kuwait, has appointed OMD as its new strategic media-buying partner effective immediately. The account was previously managed by Mindshare. This is the first telco account win for OMD on a regional level. Just recently, J. Walter Thompson was reappointed as […]

Following a pitch process initiated in Q3 2018, Zain Kuwait has selected incumbent J. Walter Thompson as its creative and communication partner. Commenting on the appointment, Najla Al Eisa, manager corporate communication and branding department says in a statement, “We value our brand and consumers more than anything, and as such believe that the creativity […]

In the latest in a wave of changes at the world’s largest holding company, WPP is merging J. Walter Thompson with Wunderman to create Wunderman Thompson. The news of the change comes two months after WPP announced the merger of legacy shop Y&R with VML. WPP’s new CEO Mark Read announced the news in a […]

Following a pitch process including multiple international agencies, Property Finder has chosen J. Walter Thompson as its communication partner for the UAE effective immediately. The agency has been tasked with managing the upcoming brand launch amongst other creative and communications duties. Hamza Chaoui, chief marketing officer, Property Finder says in a statement, “For this brand […]

J. Walter Thompson Dubai has been named the Agency of Record for King’s College Hospital in Dubai. King’s College Hospital, which has been providing healthcare services for 175 years, aims to support HH Sheikh Mohammed Bin Rashid’s Vision 2021 to position Dubai as a world-class global healthcare hub. Commenting on behalf of King’s College Hospital […]

J. Walter Thompson Saudi Arabia has retained the Consumer Business Unit (CBU) account for Saudi Telecom Company (STC) and additionally been awarded the operator’s Corporate Account, after a rigorous selection process across multiple international agencies. J. Walter Thompson KSA’s relationship with STC dates back to 2007 when the agency won the contract for the Al […]

  What do you love about this industry? The variety. The fact that I learn something new, about mainstream or obscure industries and companies, every day. 2. What do you hate about this industry? The fact that it is buying the stupid, ignorant and preposterous message that it is dying. 3. If you could be […]

Wissam Malaeb is the chief operating officer at Mirum, responsible for day to day operations. Wissam has 15 years of digital experience, particularly with innovation and VIP client management, 13 years of which were spent with Cleartag. With a solid programming background and lots of passion to innovate and create, Wissam has helped solve a […]

Named after the industry’s and J. Walter Thompson’s first female copywriter, the HLR Scholarship is a global opportunity launched by J. Walter Thompson and the 4A’s in 2014. Each winner receives an individual scholarship up to $10,000, a paid summer internship with a J. Walter Thompson office in her respective region, a J. Walter Thompson […]

J. Walter Thompson Innovation Group MEA has released its Future 100 Trends and Change to Watch in 2017 report, which highlights the top 100 consumer trends driving change across the MENA today. Gene Editing, New Mental Health, Halal Tourism and The Year of Giving, are just a few of the trends that describe a region […]

Today, J. Walter Thompson Company launches Mirum in the MEA region. Mirum brings together the group’s digital agencies, Cleartag, HeathWallace and Quirk. Known for their entrepreneurial culture, the three agencies will form, “what is effectively one of the largest technology and innovation agencies in the region,” says the company in a statement. J. Walter Thompson […]

Nike GCC has reaffirmed its six-year-long strategic partnership with J. Walter Thompson Dubai in the region. The partnership has produced a number of successful events in Dubai including the annual WeRunDubai; Nike Football’s LVL UP tournament and Winner Stays Magista launch, and Nike+ Training Club Tour for Women. Mohammed Sabry, managing director of J. Walter […]

(Source: JWT) JWT Amman recently attended an exclusive viewing of the final dress rehearsal for the Arabic language performance of Rest Upon the Wind, a play inspired by the life and times of Arabic author Gibran Khalil Gibran.The agency was invited by Nadim Sawalha, award-winning actor and the play writer, whose career spans international box offices hits, […]

  JWT was awarded a total of 17 accolades at the African Cristals on Saturday including a Grand Prix, four gold, four silver and five bronze medals a well as a special award, third place as Agency of the Year by JWT Cairo, second place as Network of the Year won by the group. JWT […]

  Continuing a history of special-edition bottles capitalizing on big events, Coca-Cola on Wednesday is introducing 18 mini-bottles in Brazil to commemorate soccer’s World Cup there this summer. Designs represent World Cup host countries from the past, such as Argentina and Japan, and the future, including Brazil, Russia and Qatar. The bottles (which contain no […]