The award ceremony is slated for November 24.
Nadim Ghrayeb, General Manager - Marketing, Customer Experience, and PR, INFINITI International Markets, and Joanna Chami, Brand & Social Media Communications Manager of INFINITI Middle East, have been invited to serve on the jury panel for the MENA Effie Awards 2021.
Placing a spotlight on organizations and individuals that have displayed excellence in marketing and contributed to a brand’s success, the Effie Awards celebrates marketing performance by looking at all facets of a marketing campaign, from objective to execution through to impact.
The Effie Selection Committee consists of a well-rounded set of individuals representing brands and marketing agencies across numerous disciplines. With 19 product and service categories, organizations can submit nominations for industry categories such as Automotive – Vehicles & Aftermarket, Retail, and New Product/ Service Introduction, amongst others.
With a passion for automotive marketing, Nadim Ghrayeb has over 14 years of experience in the field. Prior to joining INFINITI Middle East, Ghrayeb was the Head of Marketing at General Motors, overseeing the Cadillac brand for nine years, before which he was at JWT MENA where he was responsible for all brand advertising developments for clients such as Audi Middle East.
Similarly, Joanna Chami has worked with INFINITI since 2015, [a time] during which she was the Creative and Media Manager. Prior to her time with the luxury Japanese car brand, Chami worked in advertising.
Commenting on this year’s award, Ghrayeb said, “The MENA Effie Awards are a benchmark for the most successful campaigns, honoring organizations and individuals across sectors for their effective work in helping brands achieve better visibility.”
Chami added, “I am delighted to be on the Selection Committee for the MENA Effie Awards 2021. I would like to wish this year’s participants all the best and look forward to working with my industry peers to shed a light on some of the most groundbreaking campaigns in the region.”