Following a pitch process including multiple international agencies, Property Finder has chosen J. Walter Thompson as its communication partner for the UAE effective immediately.
The agency has been tasked with managing the upcoming brand launch amongst other creative and communications duties.
Hamza Chaoui, chief marketing officer, Property Finder says in a statement, “For this brand launch we needed an agency that could embrace our new identity and turn it into an inspiring story for house hunters all over the region. Our new brand is about motivating and inspiring people to get living the life they deserve, allowing them to unlock their potential. JWT was the obvious choice from the 1st round of the pitch, and the campaign you’ll see in a few weeks is what was presented during the 1st phase of the process. This is how spot on JWT was!”
Sasan Saeidi, regional CEO of J. Walter Thompson Gulf, adds: “Property Finder is a brand that has gone from strength to strength every year with a very unique single-minded purpose. It has created some great marketing to promote its services to-date and our job is to ensure we support their brand and communicate their reputable equity in our upcoming work. We are very excited about this partnership.”
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