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Search Results for : Gaming

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Industry
February 28, 2021
What Kinds of Conversations Are Happening on Twitter?
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Industry
February 25, 2021
New Research Shows Popularity And Reach of YouTube in UAE And Saudi Arabia
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People
February 24, 2021
George Maktabi : "The Level of Gaming In The Kingdom Is So Evolved"
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People
February 23, 2021
MEPRA Learnings: the Bold and the Brave in the Podcast Market
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Industry
February 22, 2021
The Emerging Trends Shaping the Future of Brands in Saudi Arabia
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People
February 15, 2021
Mullen Lowe Raises Awareness On a Grave Issue
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People
February 07, 2021
Claudius Boller: "We Know That Now More Than Ever, Listeners Expect Highly Advanced Personalization"
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Industry
January 25, 2021
Wunderman Thompson Reveals 100 Trends That Will Shape 2021
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Industry
January 17, 2021
What Will the State of Mobile Be in 2021?
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People
January 12, 2021
Meet the Covidians
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People
December 17, 2020
The Acceleration From an Unexpected Slowdown
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Industry
December 16, 2020
Ketchum's Social Media & Influencer Marketing Trends 2021
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People
December 09, 2020
Twitter Announces #BestofTweets 2020 in MENA
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Industry
December 01, 2020
Hootsuite Lists the Social Media Trends for 2021
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Industry
November 24, 2020
How to Navigate Marketing in 2021?
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Industry
November 11, 2020
What's Trending With GenZ?
People
November 05, 2020 How Gaming Is Powering On in MENA as a Strong Marketing Channel

Interested in the fast-growing gaming community in the region? Communicate spoke with Mathew Pickering, Managing Director at gaming and esports communications agency Power League Gaming, to break it down for you. What does PLG do, exactly? Power League Gaming connects brands with Arabic gaming and esports audiences, primarily across MENA, of which 30% of the […]

Industry
November 01, 2020 How to Build a Winning Gen Z Strategy on Mobile

App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]

Industry
October 21, 2020 Talkwalker Report Highlights the Trends that Will Dominate 2021

Global social listening and analytics company, Talkwalker, and inbound marketing and sales platform, Hubspot have released the social media trends for 2021. 2020 was a year no one could have predicted, mainly thanks to the impacts of Covid-19. But with regards to the report, Covid-19 is considered as a catalyst that expedited issues, ideas, and […]

People
October 20, 2020 Careem Goes Super

On October 15, Dubai-based mobility online platform Careem launched a new campaign highlighting its transition from ride-hailing company to Super App. Communicate had questions, so we asked Noha Zeid, Director of Marketing, and Haya Kalbouneh, Senior Brand Manager at Careem. What exactly is a Super App? Careem is the region’s everyday Super App: the first […]

Industry
September 14, 2020 Meet the Six Types of Gamers

The lockdown has introduced a new generation of gamers. In fact, it is being said that there are now as many gamers as there are people who watch TV. That can only mean one thing: brands now have a new potential audience group they can reach. But brands and advertisers need to first understand more […]

Industry
August 04, 2020 The Opportunities of Advertising in Games

WARC, the global marketing intelligence service, released its latest report that focuses on advertising in gaming, exploring the opportunities within mobile gaming, working with streamers as influencers, and the potential of partnerships around e-sports. Here are the key takeaways – MOBILE GAMING Mobile gamers are casual players and skew older than average; ‘gamer mums’ are […]

Industry
July 14, 2020 Game On! Why Brands Shouldn’t Overlook Videogames in Their Media Strategies

New report marks the launch of Gameloft for brands. A couple of weeks ago, Paris-based videogame publisher Gameloft, owned by media conglomerate Vivendi, unveiled Gameloft for brands, a new identity that unifies all of its Gameloft Advertising Solutions services. The launch was marked with the release of an in-depth report on gamers and what they […]

Industry
July 16, 2019 Tips From The Gaming Industry On How To Create Brand Fanatics

By David Getson Video games inspire a level of engagement and fandom that most brands would kill for. Successful game brands are more than a recurring touchpoint in a fan’s daily life; they can become a meaningful part of a fan’s identity. As we look at current trends in games marketing, some emerge as critical […]

Industry
July 01, 2019 MENA Mobile Speaks “The Language”

By Sharvari Alape  Invasion or Soqor Al Arab, is an Arabic language mobile game that has been launched in 2016. Since then, it has driven over 5 million registered users. Likewise, Salah Al Din which is the first IP game, has found fame. The game is  based on the historical TV series Salah Al Din- a […]

Industry
June 11, 2019 Fortnite Emerges As A Social Media Platform For Gen Z

By George P. Slefo A new study suggests that Fortnite has more in common with Facebook than Call of Duty, with the massively popular game emerging as a new kind of social network for a key demographic of younger consumers that brands covet. “Unlike other platforms and services, Fortnite uniquely combines benefits from gaming, social […]

Industry
June 12, 2018 Play time: 4 reasons why brands need to get into gaming (not Candy Crush)

From arcade games to high-end Playstations to Candy Crush… gaming has undergone a massive evolution. Through this evolution, somehow, it managed to stay away from the attention of marketers. There was no brand logo inserted in a Pac-Man or a video ad inserted in Space Invaders to continue playing. But now, with gaming making its […]

Industry
October 26, 2014 Rovio Entertainment and YouTube announce partnership

In a press statement late last week, Angry Bird creator Rovio Entertainment and YouTube announced their partnership to integrate The Slow Mo Guys of YouTube fame into RETRY, a new game launched by Rovio last week. “RETRY is a tribute to the challenging old school games of the 8-bit era wherein the players pilot their planes through side-scrolling levels […]

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