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Search Results for : Brands

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People
March 04, 2021
Charting a Course Towards a More Privacy-First Web
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Industry
March 04, 2021
The Rise of Customer-Centric Brands
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People
March 03, 2021
Adapting Mobile Marketing For A Privacy First Future
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People
March 02, 2021
Science + Emotion = Engagement
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Industry
March 02, 2021
Anghami's New Report Helps Paint a Picture On What Ramadan 2021 Will Look Like
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Industry
March 01, 2021
The State of Content Commerce
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People
March 01, 2021
Why Solid Management Skills Are Such A Plus for Marketers
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Industry
February 28, 2021
The Online Epidemic
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Industry
February 28, 2021
What Kinds of Conversations Are Happening on Twitter?
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Industry
February 25, 2021
The Changes In Media Consumption Around The World
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People
February 24, 2021
George Maktabi : "The Level of Gaming In The Kingdom Is So Evolved"
man
People
February 23, 2021
MEPRA Learnings: the Bold and the Brave in the Podcast Market
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Industry
February 23, 2021
The Value of Chatbots In Delivering a Great Customer Experience
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Industry
February 22, 2021
The Emerging Trends Shaping the Future of Brands in Saudi Arabia
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Industry
February 22, 2021
The State of Influencer Marketing In 2021
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Industry
February 21, 2021
Broadcast TV Spend Fell $34bn Worldwide In 2020 According to New Data by WARC
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People
February 18, 2021
AR As the Next Step for Outdoor
man
Industry
February 18, 2021
Pay Attention to These Trends In 2021
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Industry
February 17, 2021
The Agents That Will Influence Online Commerce In 2021 and Beyond
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Industry
February 16, 2021
52% of Internet Users in the UAE Use Social Media Platforms to Research About Brands
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LEAD with ABG
Transparency in Influencer Marketing
February 03, 2021
New LEAD Engagement Targets Lack of Transparency in Influencer Marketing in UAE
man
Industry
January 25, 2021
Wunderman Thompson Reveals 100 Trends That Will Shape 2021
Industry
September 21, 2020 Building Brands With Gen Z

Marketers are increasing their attention towards the GenZ audience group as they move into more lucrative spending brackets. Snapchat’s main demographic has long consisted of millennials and Generation Z. Its creators understood what the younger generation wanted from social media platforms. With their target audience clearly specified from the beginning, they developed an understanding of the […]

Industry
September 15, 2020 Brand Survival In The New Consumer Landscape

Market research company Global Web Index (GWI) has shared a new guide that provides insights into the essential changes in consumer behaviors and attitudes and the steps brands can apply to attract their attention in the post-lockdown world. But first, let’s lay the groundwork- the majority of the countries went into lockdown since mid-March. Since […]

People
June 15, 2020 Why It Helps for Brands to Be Brave

Stephen George, CEO & Founder of California-based Surkus, a platform that connects businesses with consumers, talks about the importance of brands standing in solidarity with people during social situations. “For once. Don’t do it.” Nike’s message in its recent ad campaign flips its long-standing tagline, with powerful results. The brand was one of the first big […]

Industry
April 06, 2020 Advertising in the Age of Coronavirus

Kunal Gupta, CEO of digital media technology provider Polar, shares five reflections for the advertising industry in the age of coronavirus. 1. Spend decreases in obvious advertising categories will be offset by overall digital growth. Travel represents 9% of digital ad spend and in the past day alone, three of my clients have shared they’ve […]

Industry
March 29, 2020 A Call to Action

Reda Raad, chief executive of communications group TBWA\RAAD, on how true leaders should address the current crisis. Just a few short months ago, the year ahead looked promising and prosperous. Now, the talk is of mere survival. The sheer scale of the unfolding crisis has led to panic and paralysis on a global scale, but […]

Industry
March 29, 2020 Social Pulse during Social Distancing, an Evolving Conversation

Hanin Hamade, Manager, Data Sciences Practice – Publicis Media, explains why and how brands should keep an eye on the booming social media chatter around the pandemic. It is no secret that 2020 has been off to a rocky start. Conversations around covid-19 have no border and are not siloed to specific audiences; we see […]

Culture
December 12, 2019 Agora Images: #Red2019

Colors are able to evoke emotions and trigger certain reactions. They can even go as far as subliminally communicating an idea or brand message. These 50 photographs with the hashtag #Red2019 will change the way you perceive the color. Agora images are a free-to-use app social app. The app is for the global photography community, with more […]

Industry
October 24, 2019 Look Out For These Eight Trends in Social Media in 2020

Industry experts from various disciplines have joined forces to co-author a report that will define the trends to shape the industry in 2020. To understand this ever-changing landscape we’re currently experiencing; Talkwalker and Hubspot have gathered industry professionals from MENA and abroad to provide, insights, analysis, and actions that will shape the future of marketing […]

People
September 26, 2019 Infiniti Defines Itself As A Progressive Challenger Brand

By Max Al Awaad Infiniti Global Head of Marketing and Comms, Phil York, discusses with Communicate the communication direction that the luxury brand is taking. This year, the brands celebrates 30 year anniversary. Despite the challenges the brand has been facing in different international markets, the brand views itself as a progressive challenger brand.  

Industry
July 10, 2016 Facebook ‘most popular’ social network in UAE, survey finds

UAE residents spend an average of approximately five hours of their day on social media, a new YouGov survey finds.   Through surveying over 5,000 UAE residents, it was revealed that the time spent on social media varied among different age groups. Younger users, aged 18-35, spend between two to six hours of their day […]

Industry
December 07, 2015 OMD’s Future of the UAE reveals insights about consumers in the Emirates

On December 6, OMD hosted the Future of the UAE event at the Waldorf Astoria in Dubai. Throughout a series of talks and panels, the agency aimed to explore expectations and attitudes of consumers toward life in the UAE and its future. During the talks, results of a 2,000-person face-to-face survey of UAE consumers were […]

Industry
November 24, 2015 Does a brand make my identity?

Let me start by asking you the much-debated question – which came first, the chicken or the egg? Many scientists and researchers have come up with expert theories and explanations, only to contradict each other. An equivalent situation arises in engineering and science, and is known as a circular reference, wherein a parameter is required […]

Industry
September 20, 2015 Brand macrocosm

Everywhere we look, anything we see or use – watches, coffee shops, desks, courier services, computers, televisions, mobile phones, pens, clothes, cars and shoes – belongs to a brand today. Beyond the normal concept of goods and services that are necessary in an individual’s life, brands have become a “must-have” quotient to match today’s mindsets. […]

Industry
September 17, 2015 Why ad-blocking is good news for almost everyone

The power of Apple is rarely in the new technology it brings to the market, but the new behaviors it popularizes. From mobile payments to near-field communication, MP3 players to smartphones, Apple is rarely first to market — but with its brand, vast market share, swelling coffers and ability to make the complex seem simple, […]

Industry
July 28, 2015 Freedom call

The Kingdom of Saudi Arabia has been referred to as the land of many things: traditions, dichotomies, misconceptions. Regionally, advertisers are constantly grappling with the challenge of reaching this particular group of consumers. As the largest and most youthful population in the GCC by far, the need to tap into its potential is growing and […]

Industry
June 08, 2015 dubizzle launches native advertising solution, Brand Stories

dubizzle jumps into the world of native advertising, launching its native ad solution Brand Stories, designed to deliver tailored branded content to specific audiences. Considering recent reports stating that the US native advertising spend is set for a compound annual growth rate (CAGR) of 35 percent between 2013 and 2018 and reach $21 billion in 2018, dubizzle, a classifieds […]

Industry
May 21, 2015 Under the influence

Today, we hear brands talk about “social media influencers” often. Some brands see them as a way to receive coveted word-of-mouth online, while the media sees them as a way to differentiate the mass from the online niche, and marketers see them as a new conduit to distribute their message. Why? Because according to generally […]

Industry
May 21, 2015 Play it cool

  What did you think of Festival of Media coming to the region for the first time this year? I think it’s about time. Due to the way awards are structured here, they generally tend to lean more toward creativity, so they lack a certain level of rigor. What media companies have done here – […]

Industry
May 19, 2015 Crossing the divide

In an era of multi-device ownership, the opportunity to identify, engage, acquire and retain customers more efficiently and effectively across multiple digital devices, sounds great for brands, doesn’t it? Brands can even track consumers as they switch connection points from WiFi to 3G, or from a personal hotspot to a dongle. So why isn’t cross-device […]

Industry
May 19, 2015 Tipping the scale

Increasingly, social media personalities are achieving celebrity status and turning into what brands call “influencers”. The ability of these personalities to connect with their audience is a tantalizing call for brands to use their power to influence and cut through the Internet noise to reach their consumers. This is probably what has given rise to […]

Industry
March 08, 2015 What GCC brands spent the most in 2014?

Communicate is back with its list of the top 100 brands for the year, counting down the biggest spenders in 2014 based on data received from market research firm, Ipsos. Surprisingly, Pepsi, despite its heavy advertising during the 2014 FIFA World Cup and sponsorship of the Indian Premier League in Dubai, drops from its number […]

Industry
September 23, 2014 Hush-tagging

Using can become abusing in the world of hashtags – today’s trendiest self-expression too After regional director at Memac Ogilvy’s digi­tal consultancy [email protected], Emma Linaker, visited Beirut back in March 2014 as part of her regional roadshow tour, she came back home excited about the possibilities of the market. “The social media scene [in Lebanon] […]

Industry
June 27, 2014 Right Match

  In the Lebanese shy sports marketing environment, some local brands are still making it After the 2014 Winter Olympics in Sochi and the recent UEFA Champions League, the next and biggest sports – and ad – event of the year, is the 2014 FIFA World Cup. “Leading Lebanese and global brands know that, every […]

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