Marketers are increasing their attention towards the GenZ audience group as they move into more lucrative spending brackets. Snapchat’s main demographic has long consisted of millennials and Generation Z. Its creators understood what the younger generation wanted from social media platforms. With their target audience clearly specified from the beginning, they developed an understanding of the habits and preferences of this age group and created an app that gives them what they want. Data and consulting company, Kantar was commissioned by Snap to analyze how people of different ages develop and change their brand preferences. Research participants from – Australia, Canada, France, Saudi Arabia, the United Kingdom, and the United States were surveyed for the study. Here are the findings-
A separate study was also conducted to look at the effectiveness of advertising on Gen Z, and how younger consumers respond to brand content. The study involved 2,000 research participants aged thirteen and over were recruited from four different countries — Australia, Canada, the United Kingdom, and the United States. The results were consistent across all four countries.
These findings indicate brands and advertisers need to rewrite the playbook on how to reach consumers with marketing messages. While elements such as storytelling remain timeless, advertisers need to place greater emphasis on succinct messaging and deliver it as early as possible, in order to get maximum responses.
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]