The MediaVantage Group Launches The GreenVantage to champion Sustainable Practices across the Advertising Industry
The MediaVantage Group has announced the launch of The GreenVantage, a new subsidiary dedicated to helping brands and agencies integrate sustainable practices across their entire campaign lifecycle in the MENA region.
The MediaVantage Group has announced the launch of The GreenVantage, a new subsidiary dedicated to helping brands and agencies integrate sustainable practices across their entire campaign lifecycle in the MENA region. The GreenVantage will offer clients essential training and consultancy services, empowering marketing and media teams to align with organizational ESG (Environmental, Social, and Governance) goals and minimize carbon emissions across campaigns.
Spearheading this launch will be Robin Phillips in his newly appointed role as General Manager of The GreenVantage, tasked with leading the group’s mission to integrate sustainability into marketing and media departments across the industry.
Building on his expertise across both advertising and sustainability in the MENA Regi on. Through The GreenVantage, brands, and agencies in the region can access essential tools to develop impactful, sustainable campaigns that align with ESG values, delivering both responsibility and results. The GreenVantage will offer training and education, sustainable ad packages, and comprehensive consultancy for agencies.
