UNILERVER'S UAE SUSTAINABILITY CAMPAIGN TO RESTORE 6000 MANGROVES

In line with the UAE’s Net Zero 2050 Strategy and following a partnership signing with Mastercard and LuLu at COP28, Unilever today officially launched its inspirational campaign committed to help educate, encourage, and incentivize consumers to make sustainable product purchases. Marking a significant step towards its own environmental responsibility commitments. Unilever will engage consumers through its sustainable brands and contribute to funding mangrove restoration via the Priceless Planet Coalition. Launched by Mastercard with restoration partners Conservation International and World Resources Institute, and working alongside Emirates Nature WWF in the UAE, the coalition is dedicated to funding the restoration of 100 million trees globally in the fight against climate change.

This campaign helps equip consumers with the knowledge and tools to make sustainable choices, with purchases helping to support the restoration and monitoring of around 1.2 ha of mangrove ecosystem, which is equivalent to 6,000 mangrove trees through a contribution from Unilever to Emirates Nature WWF.

Khalil Yassine, Head of Customer Development at Unilever Arabia said: “At Unilever, our commitment to achieving Net Zero emissions by 2039 goes hand-in-hand with empowering consumers to become part of the solution. In the UAE, we have been at the forefront of decarbonizing our operations and are taking this further by investing in nature conservation efforts, with a particular focus on mangrove restoration.”

Mangroves are one of the planet’s most powerful nature-based climate solution, and have the potential to store up to four times more carbon than tropical forests, making them vital for climate change mitigation. As per the UAE Ministry of Climate Change and Environment mangrove restoration is directly linked to the UAE's national Carbon Sequestration Project.