Publicis Groupe Middle East joins hands with Dubai Business Women Council to elevate Female-Founded MSMEs

Publicis Groupe Middle East, a global leader in marketing, communications, and business transformation, has partnered with the Dubai Business Women Council (DBWC) to launch a series of workshops aimed at providing female-founded micro, small and medium-sized enterprises (MSMEs) with practical and actionable marketing and communications knowledge. Through this collaboration, DWBC members, will gain access to some of the same strategic insights that drive success for both global and regional leading brands, tailored specifically to the unique needs of MSMEs.

These workshops are structured to address the most pressing challenges faced by small business owners in today’s competitive landscape. Supported by Publicis Academy, an internal wing within Publicis Groupe dedicated to fostering upskilling and knowledge-sharing, the workshops draw on insights gathered during the preliminary stages to ensure relevance and impact. Guided by a survey conducted to identify key pain points, the sessions will focus on essential topics such as public relations, brand communication, digital marketing, social media strategies, and growth-driven innovation.

The first workshop, titled “The Power of Founder-Led Brands” took place on 14th November and was led by Andira Raslan, Business Director, and Sophia Boudjemaa, Business Director, Strategy & Insights, from MSL Group Middle East. The session emphasised the importance of personal branding for female-founded businesses, exploring how founders can leverage their unique stories to build stronger brand identities. Participants also learned strategies for cultivating trust, engaging with loyal customer bases, and achieving lasting impact by embedding authenticity and personality into their brands. The workshop also provided actionable insights on balancing professional storytelling with personal values to enhance brand presence and foster long-term growth.