Market research company Global Web Index (GWI) has shared a new guide that provides insights into the essential changes in consumer behaviors and attitudes and the steps brands can apply to attract their attention in the post-lockdown world. But first, let’s lay the groundwork- the majority of the countries went into lockdown since mid-March. Since that period, the consumers’ way of living took a change almost overnight, and gradually new habits were formed as a result. Let’s understand what those habits are –
Knowing Where To Pivot and Why
2020 so far has been a year of rapid and fluctuating change. Consumers are facing a new reality – and with this, they’ve got new priorities, new fears, and new expectations from the brands in their lives. According to the guide – these are the biggest trends that are most likely to continue.
Sustainability will keep growing in importance
Travel habits will continue to change
Consumers are reassessing their personal finances
Online shopping will continue to see a big boost
Generation spotlight: Brand approval among Gen Z and Baby boomers
The global situation is complex, and so are the consumers at the heart of it. That means a general view isn’t enough. It’s important to understand what each generational split wants/expects from brands and how these expectations have changed throughout the outbreak. Here are the key insights from the youngest generational split, Gen Z, and the oldest, Baby boomers.
Rethinking Your Marketing
The post-pandemic consumer world may never look like how it used to. That’s why the brands that were committed to adapting to their consumers during the various stages of global lockdowns will see the benefits of these efforts for years to come.
2020 will certainly be remembered as a tragic, strange, and life-changing time. And with so much uncertainty, it’s more important than ever to learn and adapt. While it may seem obvious, customers are adjusting to tremendous changes, and accepting them, you might not know them as well as you did is the first step towards reforging deep relationships. Using granular, regularly-harnessed data is one way to take back that control – putting your spend where it counts and keeping your customers loyal until life slowly gets back to normal.
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