e& collaborates with ‘Dude with Sign’ on his latest quest from NYC to DXB to ‘Go for More’

After launching “Go for More”, a new global brand positioning campaign, e& is collaborating with the immensely popular Instagram page, ‘Dude With Sign’ who’s heading to the UAE to discover what the ‘&’ in e& really stands for.

Seth Phillips, the face of the viral protest Instagram account @DudeWithSign with over 7.8M followers on Instagram, along with a host of A-listers, is joining e&’s new brand campaign, in which the global technology group invites the world to “Go for More,” bringing the brand promise to life with world’s biggest icons: Jason Statham, Shah Rukh Khan, Lewis Hamilton, Megan Fox, Amina Khalil, and Ismail Mattar.

The new brand campaign echoes a clear philosophy of what e& stands for and provides a closer look at the rich ecosystem that defines it, introducing a dynamic range of brands under the e& umbrella, each uniquely positioned to champion people’s quest for more.

"Dude With Sign" is a social media account featuring Seth Phillips holding up cardboard signs with humorous, relatable messages about everyday things. Started in 2019, it quickly gained popularity for its simple, blunt style, resonating with millions worldwide.