Search Results for : Yves-Michel Gabay

“The main problem is certainly a lack of education around the subject,” said Yves-Michel Gabay, Managing Director of MEA at programmatic agency Gamned. With people confined to their homes due to the current situation, many professionals have taken time out to learn new skills in various subjects. In response to this growing trend, many firms […]

In a study published, recently, by the London based Global Disinformation Index (GDI), an estimated $235 million is spent annually on websites that are designed to mislead the public and spread disinformation. The advertisers do not necessarily know the business practice of the websites. The study analyzed programmatic advertising on 20,000 misinforming domains around the web. […]

Programmatic media company Gamned, has launched a new offering called Emerge that combines data science and consulting to offer better insights to advertisers. Launched in 2009, Gamned expanded to the MEA region in 2016 with ex-MEC boss Yves-Michel Gabay at the helm. Just last year, it was acquired by French broadcaster TF1 Group as part […]

Facebook is investigating a social analytics company called Crimson Hexagon because of its potential dealings with a Russian organization and other concerns over how it handled private data. Crimson Hexagon, based in the US, provides social data analysis for brands by monitoring platforms including Facebook and Twitter. The brands it has worked with include Adidas, Samsung, […]

Omnicom Group suffered its biggest decline in nine years after posting sluggish results, renewing concerns that the ad giant can weather media disruption spurred by the likes of Google and Facebook. The stock closed on July 17 at $70.69, down nearly 9.5 percent from the previous day’s close after the New York-based company posted weaker-than-expected revenue growth […]

Programmatic advertising agency Gamned! made its entry into the Middle East in 2016. Now, two years later, it has appointed Yves-Michel Gabay as managing director and strategy advisor for the MEA region. This move is part of the agency’s global expansion and strengthening plans, which include a new office in Kuala Lumpur, Malaysia to service […]

L to R: Yahya El Mir, Yves-Michel Gabay, and Grégory Pallière Founded by Yahya El Mir and Grégory Pallière in Lyon, France, five years ago, iRevolution is responsible for driving digital transformation for its clients. It has now opened its Dubai office to service the Middle East region with Yves-Michel Gabay at the helm. The […]

Media agency, MEC, has been awarded the media planning and buying duties for Kansai Paints Middle East, after over 6 months of consultation.  MEC will support the Kansai Paints business with targeted and strategic media efforts across GCC. Speaking of the appointment, Yves-Michel Gabay, regional general manager, MEC MENA, says in a press statement: “We […]

Media agency MEC today announced its selection as media agency for personal care products company, Combe Asia-Pacific, a subsidiary of Combe International, which owns global brands including Just For Men and Vagisil. The announcement was given following a media pitch process with undisclosed other agencies. MEC also works with Combe in several markets in Europe […]