Ex-MEC GM, Yves-Michel Gabay, to helm French agency iRevolution in ME
Insights People
Back
Ex-MEC GM, Yves-Michel Gabay, to helm French agency iRevolution in ME
By Communicate StaffThu, Oct 26 2017
Contact
ex-mec-gm-yves-michel-gabay-to-helm-french-agency-irevolution-in-me

L to R: Yahya El Mir, Yves-Michel Gabay, and Grégory Pallière

Founded by Yahya El Mir and Grégory Pallière in Lyon, France, five years ago, iRevolution is responsible for driving digital transformation for its clients.

It has now opened its Dubai office to service the Middle East region with Yves-Michel Gabay at the helm.

The agency works across 20 countries and 70 markets with clients including Mars, Danone, Bonduelle, Royal Canin, Michelin, PSA, Sanofi, Merial, Boehringer Ingelheim, Richemont, Chanel, Dior and Lacoste.

The agency’s Dubai operations started in September 2017. In addition to helping regional companies diagnose their current digital capabilities and then develop a strategy, iRevolution also aims to seed a start-up spirit in the traditional companies. The company will also provide support and solutions for e-commerce.

Commenting on this new venture, Gabay says: “Thanks to our innovative technology solutions, disruptive methodology & cutting-edge expertise, the huge experience acquired in so many markets and our knowledge of the region we will be able to make digital transformation a reality for all the companies settled in the Middle East.”

Grégory Pallière, CEO and co-founder of iRevolution, adds that the agency will offer “three proven solutions to drive digital transformation”:

  • iWheel to evaluate and accelerate digital transformation
  • iWalk to implement and deploy new business initiatives
  • iScore to professionalize e-retail channels, which will help gain more business successes and revenue.
RELATED TOPICS
Yves
MORE IN People
People
November 05, 2020 Let the Spoofing Begin: How to Do Parody Advertising Right

Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in the year. How to know when parody […]
People
November 05, 2020 How Gaming Is Powering On in MENA as a Strong Marketing Channel

Interested in the fast-growing gaming community in the region? Communicate spoke with Mathew Pickering, Managing Director at gaming and esports communications agency Power League Gaming, to break it down for you. What does PLG do, exactly? Power League Gaming connects brands with Arabic gaming and esports audiences, primarily across MENA, of which 30% of the […]
People
November 02, 2020 How the Right Loyalty Program Can Help During a Pandemic

A little more than a year ago, Majid Al Futtaim unveiled Share, its app-based lifestyle rewards program. A few months later, Covid-19 struck. Communicate sat with Kashmira Motiwalla, Head of the Share loyalty program at Majid Al Futtaim, to discuss what that meant for the newly-launched initiative. What impact did the pandemic and the lockdowns […]
People
October 27, 2020 Why Investing in Programmatic Advertising is a Safe Bet

Imad Jomaa, Founder and President of Lebanon-based holding company JGroup, explains how he sees programmatic in light of JGroup’s recent investment in FoxPush, a Dubai-based full-stack solution for publishers and digital advertisers. How fast is the programmatic ad market growing in the region and what is driving this growth? Programmatic advertising is growing rapidly across […]