The pandemic forced brands and advertisers to experiment with virtual tools, the most common among retailers being providing their consumers with a store-like experience online. As things sway back to the new normal, this trend seems to stay and is easily becoming a necessity in building the seamless consumer journey for brands.
Digital platform specializing in programmatic advertising, Gamned! announced its partnership with Oktium, which is an instant video connection tool that allows brands to connect with consumers.
Opting for a customer relationship and lead generation solution can help solve various issues that brands and advertisers may have encountered and improve overall company performances. Oktium's video solution has helped its clients raise online conversion rate between 40-50%.
Communicate further discussed this solution with the Managing Director at Gamned across MEA, Yves-Michel Gabay to find out how it is helping brands leverage from the ability to video chat with interested customers.
What does Oktium's platform do differently to help brands and advertisers enhance their CX experience?
Oktium is an instant, live, transactional video-calling platform connecting online customers to retailers and service providers at brick-and-mortar locations. It will help final customer who are fed up with impersonal services like chatbots or messaging systems which are not answering their very precise questions to get in touch with a real person based within the physical store or showroom. It’s a real one to one – human to Human connection.
Why choose Oktium over any other video calling application? What makes it different?
The twist is that it is not a video calling application. The final customer doesn’t need to download anything, they just have to click on a button embedded into the ad, or the brand’s website. Oktium also offers other features like, one tap appointment set up, one tap information sharing, one tap payment processing. The data shared (fully GDPR compliant) can be captured by the brand and immediately directed to the brand database system CRM/ERP.
How does the solution promise cyber security and encryption to consumers/potential customers?
The calls are end to end encrypted with no recording and both parties are connected directly. There is no server involved in audio and video transmission. Data is stored at the AWS servers and only Oktium's dedicated team can access it. Debit/credit card information during the payment is directly sent to a payment gateway, neither retailers, nor Oktium has access to this sensitive information
What was the core insight that inspired you to come up with a video-calling solution?
Gamned entered into this partnership to keep its promise of helping brands increase their online conversion rate, since this is what most of the regional advertisers are looking for. Whereas, Oktium's aim was to solve the B2C online communication issue and help brands enhance customers experience.
Is there an option on the platform for consumers who might not be comfortable with their video switched on?
Yes, there is. During the call, the customer has the option to share whatever they are comfortable with, and it starts with the choice to keep their video on or off. The customer is in full control of what he or she is sharing with the salesperson who is answering the call.
Where can brands and advertisers purchase the tool?
Actually Gamned! signed an exclusive agreement with Oktium to offer this ad-to-call solution within the advertising eco-system. So advertisers and agencies in Middle East can contact Gamned MEA for more information, and tests.