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Search Results for : Oil Prices

Industry
June 21, 2020 Advertising Will Decline By 25% in 2020

Group M releases their mid-year report for the MENA region, which forecasts the future of spending in the region’s media industry for the remainder of 2020 as well as 2021. In 2019, MENA advertising spend declined by 5.8%. This year, the number is expected to reduce even further as the industry faces a dual-shock from […]

Industry
June 07, 2020 Pandemic Perspectives: Ravi Rao

How Covid-19 is changing the business and the industry at large, according to Group M MENA’s Chief Executive Officer. How is the Covid-19 crisis reshaping the marketing and advertising industry in MENA? The time has come to ‘re-optimize’ everything from brand purpose, positioning, company structures, processes and growth strategies. Consumers have become far too picky and […]

Industry
June 01, 2020 Pandemic Perspectives: Hubert Boulos

How Covid-19 is changing the business and the industry at large, according to DDB’s Chief Executive Officer for the Middle East. How is the Covid-19 crisis reshaping the marketing and advertising industry in MENA? There’s a lot of conversation going on around this subject. But with specific mention to the region, Covid-19 has accelerated our pre-existing structural problems. The […]

Industry
April 20, 2020 IAB Survey on the Impact of Covid-19

The International Advertising Bureau (IAB) recently conducted an online survey with 29 senior executives from the marketing teams of agencies and clients, to understand their media spending plans for the remainder of the year. The survey sample includes 62% representation from agencies, 24% from clients and 14% from other entities such as publishers. The respondents […]

Industry
March 31, 2019 8 key takeaways from Zenith’s latest Advertising Expenditure Forecasts

1. The growth of Internet advertising will drive global ad spend in 2019 Stronger than expected Internet advertising will drive 4.7 percent growth in total global ad spend in 2019 reaching $623 billion – substantially ahead of the 4 percent forecast made in the previous edition of the report, published in December 2018. Zenith forecasts […]

Industry
August 25, 2018 100% CEOs in UAE vs 48% globally are investing in this to save retail

The retail industry in the region – especially in the UAE and KSA – has undergone massive changes in the last two years. Between 2011 and 2015, GCC retailers captured above-average revenue growth, margins, and returns, according to a McKinsey report. However, due to the instability of oil prices, the introduction of VAT, and new […]

Industry
January 02, 2017 What next for Middle East’s media?

2016 has been the year that wasn’t for the Middle East media 7DAYS closed down; Emirates 24/7 and Khaleej Times slashed jobs GN Media closed down four popular radio stations Newspapers and magazines adverting spend to drop by by 6.1 per cent and 4.5 per cent, respectively, in 2017 The year 2016 ended with yet […]

Industry
July 24, 2016 It’s all good

Earlier this year, the CEO of one of the region’s leading agencies announced, almost nonchalantly: “Like it or not, we’re in a recession.” And he’s not alone: nearly 53 percent of UAE residents think so too, says a Nielsen survey, released earlier this year. And, although this belief isn’t grounded in truth, at least for […]

Industry
June 16, 2016 Oil, soil, turmoil

One morning, my daughter came up to me and asked me to write a birthday message on a greeting card she had made for her friend. I told her she could have easily obtained a card from a gift store. Instead, her answer surprised me. She said, “When connections matter, how you communicate counts.” In […]

Industry
February 16, 2016 Could 2016 be the year for a better career?

Many of us have a better job at the top of our resolutions for 2016. But what can you do differently this year to ensure that your job search activities bear their fruit and strike a more successful chord with employers? The answer is a lot! Here are a few tips to help you optimize […]

People
February 14, 2016 Nick Clements’ outlook for 2016

Nick Clements, CEO, BPG Bates, on what’s the best and worst thing that can happen in 2016, and his mantra to make it through the year. What’s the best thing that can happen in 2016? World peace and Chelsea winning the Champions League would be a good start, but both seem a little unlikely. Instead […]

People
February 14, 2016 Mounir Harfouche’s outlook for 2016

Mounir Harfouche, CEO, LOWE MENA, on what’s the best and worst thing that can happen in 2016, and his mantra to make it through the year. What’s the best thing that can happen in 2016? We all know the facts: political instability, oil prices, economy going down, devaluation and so on. This is a reality […]

People
February 14, 2016 Pierre Soued’s outlook for 2016

Pierre Soued, CEO, Havas Middle East, on what’s the best and worst thing that can happen in 2016, and his mantra to make it through the year. What’s the worst thing that can happen in 2016? The geopolitical situation, the price of the barrel of oil, not being able to contain Daesh, the problems between […]

People
February 14, 2016 Tarek Miknas’ outlook for 2016

Tarek Miknas,CEO, FP7 MENA, on what’s the best and worst thing that can happen in 2016, and his mantra to make it through the year. What’s the best thing that can happen in 2016? The best thing in 2016 would be greater political stability in our region. This is the last year for the Obama […]

People
February 14, 2016 Raja Trad’s outlook for 2016

Raja Trad, CEO, Leo Burnett MENA, on what’s the best and worst thing that can happen in 2016, and his mantra to make it through the year. What’s the best thing that can happen in 2016? It would take a fortune-teller to predict what’s going to happen in 2016. The best thing that could happen […]

Industry
February 14, 2016 2015 online ad spends and trends

The past year has been the best on record for online advertising for the UAE, KSA and Kuwait combined, evidenced by a double-digit growth of almost 19 percent from 2014, according to OOXmonitor. In light of this, we take a look at the most prominent trends and numbers of 2015. Top 5 brands by Share […]

Industry
January 25, 2016 UM MENA releases annual trends report “Next Thing Now”

For the first time, UM MENA has launched its annual trends for 2016 in a report titled “Next Thing Now”. The report features the insight of media specialists at the agency as well as professionals from Coca- Cola, Google, DMS and Yahoo! Highlights from the report include: Technology & innovation For 2016, brands must approach […]

Industry
October 25, 2015 Mind over matter

A robust approach designed to help brands secure decision rights, make better branding decisions and drive long-term strategy in the region – that would be nice, wouldn’t it? Through capturing quantitative research of the organization, market and target audience, fact-based branding is heralding a fresh approach to uncovering organisational truths, evaluating the effectiveness of activity […]

Industry
December 11, 2014 Growth of global adspend in next three years

The rise of mobile advertising and social media, and the transition to programmatic buying of digital display, will help the global advertising market grow five to six percent a year over the next three years. According to ZenithOptimedia’s new Advertising Expenditure Forecasts, global adspend will grow 4.9 percent to reach $545 billion in 2015. The […]

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