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Search Results for : Memac Ogilvy

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People
February 19, 2021
Edmond Moutran Has Passed Away
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Facebook Hub
Masterminds
February 11, 2021
How Memac Ogilvy and Lexus Built a Seamless Online Car-Buying Experience with Facebook
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Industry
January 20, 2021
Ogilvy Names David Fox as CEO Middle East and North Africa
Industry
June 15, 2020 Pandemic Perspectives: Patou Nuytemans

How Covid-19 is changing the business and the industry at large, according to Memac Ogilvy’s Chief Executive MENA, and Ogilvy’s Chief Digital Officer EMEA, and Executive Partner Worldwide.  How is COVID-19 reshaping the marketing and advertising industry in MENA? When it comes to any major social or cultural transition, it takes time for us to be able to fully […]

Industry
January 27, 2020 Revolution Devolution

Lebanon is now in the throes of a deep political and economic crisis that had been brewing for years, and the communication industry is hit hard. Naji Boulos, founder of Jicebe Creative Consultancy, former Managing Director of Memac Ogilvy Lebanon, and past president of the IAA-Lebanon chapter gives a harsh but realistic assessment. What is the […]

Industry
September 08, 2019 Hotter Is Cooler!

Earlier this summer, Burger King Kuwait introduced a concept “Hotter is Cooler,” which aimed to interact with the temperatures in the country.  This is not the first campaign in which the company works on interacting more with the community it lives with. Burger King and agency Memac Ogilvy has been working together to deal with […]

Industry
August 25, 2019 Remove The Dots To Save Water

In collaboration with Memac Ogilvy, Jordan’s water utility organization known as Miyahuna, removed the dots from the Arabic spelling of logos, in an attempt to alter the word’s meanings. Therefore, highlighting the importance of a few single drops. The campaign named “Don’t underestimate the dots” used this technique to help people understand the significance of […]

Industry
June 14, 2018 This is Ogilvy’s 4th big announcement this year

Following last year’s controversy that saw Patou Nuyteman replaces Edmond Moutran as Memac Ogilvy’s CEO, the agency has been on a roll. Just recently, the agency underwent a global rebrand after 70 years. The company reinvented its approach through a new client-centric, integrated structure that centralizes its offerings under what it’s calling its “Next Chapter”. In […]

Industry
May 29, 2018 Why this creative agency is launching a tech hub in the region

Creative agencies have been known to be slow on the uptake of technology with media agencies embarking digital and data quickly. That has now changed with multiple creative agencies building their digital offering. TBWA\RAAD, for example, has its own data department and manages digital and social for clients including Nissan. In fact, the agency’s CEO, […]

Industry
February 09, 2018 Babyshop has a new agency for creative marketing

Landmark Group’s kids’ retail store Babyshop has appointed FP7/MENA Dubai for its creative marketing duties for the Middle East. The decision comes after a pitch including incumbent Memac Ogilvy, J.Walter Thompson and Y&R, report industry sources. The agency will work with Babyshop across all verticals on its creative strategy and planning on digital, TV, print, OOH, […]

Industry
July 31, 2017 Memac Ogilvy wins Zain Iraq telecom account

(Ali Al-Zahid, CEO of Zain Iraq with Naji Bolous MD of Memac Ogilvy Beirut) Memac Ogilvy has partnered Zain Iraq, part of Zain Group to offer communication services following a lengthy review with competitors. Held at Zain Iraq headquarters in Baghdad, the signing ceremony was attended by senior executives from Zain Iraq and Memac Ogilvy […]

Industry
July 24, 2016 It’s all good

Earlier this year, the CEO of one of the region’s leading agencies announced, almost nonchalantly: “Like it or not, we’re in a recession.” And he’s not alone: nearly 53 percent of UAE residents think so too, says a Nielsen survey, released earlier this year. And, although this belief isn’t grounded in truth, at least for […]

People
February 14, 2016 Edmond Moutran’s outlook for 2016

Edmond Moutran, Chairman and CEO, Memac Ogilvy, on what’s the best and worst thing that can happen in 2016, and his mantra to make it through the year. What’s the best thing that can happen in 2016? There are several things that will be great if they happen in 2016: 1. Stopping the war in […]

Industry
December 21, 2015 Good, better, best

As the year draws to a close, Communicate looks back at who won what to determine its Agency of the Year ranking. We’re far from assuming that awards are all it takes to achieve success, but we can’t deny that they do play a role in achieving it. The list is based on a tally […]

Industry
October 25, 2015 Friends in high places

The UAE’s airlines, Etihad and Emirates, signed on Nicole Kidman and Jennifer Aniston, respectively, as their brand ambassadors earlier this year. Kidman faced a fair amount of backlash from the Association of Professional Flight Attendants (APFA) for being associated with Etihad, which has allegedly discriminated against its female flight attendants, especially considering that she has […]

Industry
May 04, 2015 Handle with care

  **Statutory warning: This article contains the words “stereotype” and “cliché” a number of times and there are only so many synonyms we could find. In 2013, Raha Moharrak became the first Saudi woman to conquer Mount Everest. In 2014, Major Mariam Al Mansouri became the first female F-16 fighter pilot in the United Arab […]

Industry
March 31, 2015 Balancing act

  Is the growing number of advertising agencies in Dubai a sign of positive growth or of negative competition? As Dubai has expanded vastly in the last few years, so has the variety and choice in everything from retail to corporate and of course, advertising agencies as well. We have many large and small agencies […]

Industry
March 18, 2015 Playing it by year

As international and local media digressed into the infrastructural and economic implications of Dubai’s Expo 2020 bid win in November 2013 – which, according to an infographic released by Starcom MediaVest Group (SMG) MENA in early 2014, generated some 161,525 tweets, of which 118,083 were congratulatory and 82 percent were on announcement day – the […]

Industry
December 28, 2014 May the best agency win

It’s that time of the year again; no, not the time for new resolutions and old regrets – at least, not in print – but the time for Communicate to unveil its list of the top creative and media agencies of the year, based on the most awarded campaigns of 2014.  The list is based on a […]

Culture
October 30, 2014 How Dubai agencies celebrated Halloween

  Starcom MediaVest Group MENA   TBWA\RAAD   Lowe MENA     Omnicom Media Group   Memac Ogilvy Dubai     Socialize        

Industry
September 29, 2014 Ogilvy launches Ogilvy CommonHealth Middle East Operation

Karen Kamel, business director, Ogilvy CommonHealth MENA The health marketing arm of Ogilvy, Ogilvy CommonHealth Worldwide (OCHWW), has officially launched its MENA operation in a press conference late last week out of Dubai. Currently, OCHWW staffs 1200 experts (medical strategists and writers, health marketing consultants, regulatory specialists, doctors, pharmacists, biologists, digital health teams, PR specialists […]

Industry
September 04, 2014 Redefining brand activations

Born out of the merger between brand activation agency G2, OgilvyAction and JWTAction, WPP activation agency Geometry Global was officially launched across the Middle East and out of Dubai in late May. Nearly four months into the launch, Communicate sat down with Geometry Global’s general manger Nick Walsh, executive creative director, Ben Knight and planning […]

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