Search Results for : Memac Ogilvy

How Covid-19 is changing the business and the industry at large, according to Memac Ogilvy’s Chief Executive MENA, and Ogilvy’s Chief Digital Officer EMEA, and Executive Partner Worldwide.  How is COVID-19 reshaping the marketing and advertising industry in MENA? When it comes to any major social or cultural transition, it takes time for us to be able to fully […]

Lebanon is now in the throes of a deep political and economic crisis that had been brewing for years, and the communication industry is hit hard. Naji Boulos, founder of Jicebe Creative Consultancy, former Managing Director of Memac Ogilvy Lebanon, and past president of the IAA-Lebanon chapter gives a harsh but realistic assessment. What is the […]

Earlier this summer, Burger King Kuwait introduced a concept “Hotter is Cooler,” which aimed to interact with the temperatures in the country.  This is not the first campaign in which the company works on interacting more with the community it lives with. Burger King and agency Memac Ogilvy has been working together to deal with […]

Following last year’s controversy that saw Patou Nuyteman replaces Edmond Moutran as Memac Ogilvy’s CEO, the agency has been on a roll. Just recently, the agency underwent a global rebrand after 70 years. The company reinvented its approach through a new client-centric, integrated structure that centralizes its offerings under what it’s calling its “Next Chapter”. In […]

Edmond Moutran, Chairman and CEO, Memac Ogilvy, on what’s the best and worst thing that can happen in 2016, and his mantra to make it through the year. What’s the best thing that can happen in 2016? There are several things that will be great if they happen in 2016: 1. Stopping the war in […]

Karen Kamel, business director, Ogilvy CommonHealth MENA The health marketing arm of Ogilvy, Ogilvy CommonHealth Worldwide (OCHWW), has officially launched its MENA operation in a press conference late last week out of Dubai. Currently, OCHWW staffs 1200 experts (medical strategists and writers, health marketing consultants, regulatory specialists, doctors, pharmacists, biologists, digital health teams, PR specialists […]

Born out of the merger between brand activation agency G2, OgilvyAction and JWTAction, WPP activation agency Geometry Global was officially launched across the Middle East and out of Dubai in late May. Nearly four months into the launch, Communicate sat down with Geometry Global’s general manger Nick Walsh, executive creative director, Ben Knight and planning […]