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Memac Ogilvy and GEMS Education Partner for Powerful International Women’s Day 2023 Campaign

By Communicate StaffWed, Mar 08 2023

Initiative comes one year after the pair released "The Unwinnable Race."

Memac Ogilvy and GEMS Education Partner for Powerful International Women’s Day 2023 Campaign

Memac Ogilvy and GEMS Education have partnered for a second year on International Women’s Day to release a campaign addressing the pressing issue of negative self-talk among young girls.

Filmed at GEMS World Academy - Dubai and featuring students from the school, the campaign centers on a striking two-part cinematic film that underlines the importance of recognizing, contextualizing, and preventing self-criticism.

The second part of the campaign will be released one week after International Women’s Day.

The 2023 campaign comes one year after the pair released the award-winning campaign "The Unwinnable Race," which used International Women's Day as a platform to discuss the hidden barriers facing women and young girls in society.

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