Ogilvy One: New Leadership and Next-Generation Service Offering Announcement
Led by creativity, powered by data, and supercharged by AI, Ogilvy One takes an approach to designing relationships that create business, brand, and customer value.
Memac Ogilvy has announced a new global and regional leadership and strategic role for Ogilvy One, offering next-generation services for creating more valuable relationships by design.
Employing an understanding of brands and a full-dimensional view of consumers, coupled with award-winning creativity and a data and technology backbone, Ogilvy One will serve as the global brand for Ogilvy’s current and next-generation customer experience and relationship service offerings to clients. Kent Wertime, a seasoned Ogilvy executive, has been appointed as the Global CEO of Ogilvy One, with a wider leadership team including Clare Lawson, EMEA & Chief Client Officer, and Hazem El Zayat, Chief Experience Officer MENA, who will lead Ogilvy One across Memac Ogilvy’s regional footprint.
Devika Bulchandani, Global CEO of Ogilvy, said, “When David Ogilvy first started talking about direct marketing decades ago, he recognized that some of the most effective marketing isn’t just directed at your target audience, it speaks to them on a personal one-to-one basis. Now we take that to a new level with a fresh leadership team for Ogilvy One and a commitment to designing relationships based on ideas that create enduring value exchanges between consumers and our client’s brands.”
Ghassan Maraqa, CEO of Memac Ogilvy, said, “This development is in direct response to the evolving and growing needs of our clients in MENA for data-driven, high-technology experiences and creatively led solutions. Ogilvy One is uniquely positioned to design valuable relationships for brands that are impactful, relevant, and enduring, using AI and next-generation services, coupled with the exponential power of creativity. This is how Memac Ogilvy will continue to help our partners create differentiation and relevancy with their consumers.”
Hazam El Zayat, Chief Experience Officer of MENA, expanded, “The MENA region has witnessed a massive transformation over the last few years, accelerated by solid vision, infrastructure, and a generation that is looking for more agility and for experiences on their own terms. Since its launch, Ogilvy One has spearheaded direct relationships for brands with their customers, and today we take this further by driving impact at the intersection of data, customers, brand, business and technology, all underpinned by our strategy for borderless creativity.”
