Search Results for : Sports Fans

The lockdown has introduced a new generation of gamers. In fact, it is being said that there are now as many gamers as there are people who watch TV. That can only mean one thing: brands now have a new potential audience group they can reach. But brands and advertisers need to first understand more […]

Image credit: Arsen Galstyan / AFP By Puja Pannum, managing director at Blis MENA The World Cup: whether it’s vuvuzelas or 7-0 thrashings, it’s the sporting event of the year that is sure, as always, to have a massive global impact. As for brands, it’s a crucial time to drive awareness and sales – Coca Cola, […]

With one year to go until the final of the 2018 FIFA World Cup, Facebook’s head of brand advertising at Facebook Middle East, North Africa and Pakistan, Naureen Mohammed, looks at how marketers can get tactical with mobile and video when it comes to planning their strategies.  With just one year to go until the […]

Sports news daily Sport360 has grown in the past seven years, launching extra editions – Monday Xtra and a Weekend special – as well as a web portal and the Sports Industry Awards, which is now in its fifth year. Aiming to evolve into something bigger – Version 2.0 of its lifecycle, as founder Michael […]

Sport360 has launched an in-house content marketing studio, Engage360, in response to an increasing client demand for unique and inspiring content. Engage360 will help brands have a deeper engagement with their target audience and provide the opportunity for clients to tell their story to the Sport360 audience in an authentic and creative way. Steve McClaughlin, […]

After reading about US network Showtime amplifying fan engagement around its flagship series Homeland by introducing Showtime Sync, a viewing experience app for the iPad, iPhone and LG Smart TVs, I took a deeper look at the ‘second screen’ marketing trend. The app allows users to share Homeland clips directly to social media platforms during […]

  It occurred to me when I was in Brazil for the World Cup that when the 2010 tournament kicked off in South Africa, the iPad was just a couple of months old. Apple has shifted more than 200 million tablets since then and the second-screen experience is now the norm.  By the time Mario […]

KOOORA.com, the regional popular online sports destination, scored 700 million page views, and attracted 22.8 million unique visitors in April 2014, beating all previous records in its 12-year history. Since January, KOOORA.com has witnessed a 25 percent growth in online traffic. The portal, which was established in 2002, now attracts 61 percent of all views to […]

  Digital Media Services (DMS), the digital arm of Choueiri Group, recently announced that it has been appointed as the Exclusive Media Representative for Kooora.com, the Middle East-based online destination for global and regional sports. Kooora.com is a digital platform aimed at sports fans and enthusiasts with a focus on football, as well as a […]

There is more content out there than at any other point in time. Some moments get more eyeballs than others, though. Communicate looks at the most-viewed content globally. Beijing Olympics Opening Ceremony (2008) The ceremony makes it to the top rank of yet another list. This time, it sits at the top for the most-viewed […]