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Search Results for : Reality

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Industry
February 22, 2021
The Emerging Trends Shaping the Future of Brands in Saudi Arabia
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People
February 18, 2021
AR As the Next Step for Outdoor
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People
February 07, 2021
Claudius Boller: "We Know That Now More Than Ever, Listeners Expect Highly Advanced Personalization"
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People
February 04, 2021
Charting the Unchartered: the Role of Telcos & the Future of Media & Marketing Models
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People
February 04, 2021
Facebook Takes Over The World
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People
February 03, 2021
The Trends In PR that Will Continue to Impact Businesses In 2021
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People
February 02, 2021
What Happens When Technology And Art Come Together?
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People
January 31, 2021
MEPRA Learnings: Google vs. Australia, an Overdue Showdown
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Industry
January 25, 2021
Wunderman Thompson Reveals 100 Trends That Will Shape 2021
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Industry
January 18, 2021
2030 - Working In the Dematerialized Office
Industry
January 13, 2021 W7Worldwide and Bupa Arabia Advise Healthcare Companies to Communicate Now
Bupa Arabia and W7Worldwide release guide to bolster healthcare companies' brand reputation during the pandemic.
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People
January 12, 2021
Meet the Covidians
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Industry
January 11, 2021
Targeting User Identities in the Wake of Third Party Cookies
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People
January 10, 2021
An Open Door to Transformative Collaboration
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People
January 10, 2021
Communiquestion: Ready to Change by Design?
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Industry
January 10, 2021
What Does the Future of Work Look like?
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People
December 29, 2020
2021: What's Next After the Year of Streaming
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People
December 24, 2020
How Will E-Commerce Evolve in 2021?
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Industry
December 16, 2020
Ketchum's Social Media & Influencer Marketing Trends 2021
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People
December 15, 2020
How did Businesses Perform During the Peak Period in E-commerce in MENA?
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People
November 08, 2020
TikTok’s Shant Oknayan on the New AR Branded Effects
Industry
June 28, 2019 AR and The Advancements In Advertising and Media

By Faris Sibai  Augmented Reality (AR) is propelling the e-commerce industry into the future with a model that makes advertising not only personalized but fun for the user.  Augmented reality revenues are estimated to reach a staggering $14 billion in 2021, according to ARtillery Intelligence. This growth presents an exciting opportunity for marketers, as consumers […]

Industry
July 11, 2018 Move over Snapchat. There’s another player bringing AR ads.

We recently reported that Snapchat is testing new Shoppable Snap Ads, a format it is first using to promote its Spectacles camera sunglasses. Also, Snapchat is working with more brands on what it calls Sponsored Snappable ads, which are augmented reality games created by brands with the same technology used in games like Pokémon Go. Snapchat […]

Industry
June 04, 2018 Move over VR: here’s where 200 mn users are in 2018

The consumer VR software and hardware market size globally was $2.2 billion in 2017 It is expected to grow to $4.5 billion in 2018 But, 200 million people worldwide will be using mobile AR in 2018 vs 60 million in 2013 Virtual reality or augmented reality? [Tweet “VR offers an escape from the real world […]

Industry
November 13, 2016 Reality check

In typical UAE style, the Dubai World Trade Centre set a Guinness World Record for most participants riding in a virtual reality (VR) roller coaster in one hour. Driven by Samsung, the activity saw 461 participants using Samsung Gear headsets to experience a virtual roller coaster ride in a 4DX theatre at GITEX. While the […]

Industry
February 26, 2016 Get virtual

Mobile is one of the fastest-growing media channels in history. With everything available at our fingertips, and the Internet of Things starting to link our cars, clothes and household appliances to our smartphone’s and wearable devices, we can expect to see its integration as an indispensable tool to our everyday lives to continue. In fact, […]

Industry
November 12, 2014 Automakers testing mobile tech you can tap to

  Mobile marketing is quickly becoming a contact sport. Automakers such as Ford and Toyota are illustrating how static ads on screens and billboards can quickly generate dynamic ads for the smartphone through the use of near-field communication, the short-range wireless communications technology that’s behind Apple Pay and works with a quick tap of the […]

Industry
August 14, 2014 Connect Ads partners with Shazam in the UAE

  Digital media and technology solutions provider Connect Ads, a subsidiary of OTVentures, announced today an exclusive partnership with music, media and ad recognition app Shazam – which runs on any smartphone and can recognize content on nearby TVs, videos or tablets. The app has seen increasing commercial use, whereby TV viewers who “Shazam”ed a 15-second commercial showing […]

Industry
August 10, 2014 Going native

  With the increasing penetration of mobile devices in the MENA region, it’s no surprise that the media closest to a consumer is his mobile device. This high level of accessibility is at the inception of the multiscreen phenomenon – people watch TV with their eyes and fingers on the screen of their mobile device, […]

Industry
August 05, 2014 Continental jumps on the augmented reality bandwagon

  Tire manufacturer and international automotive supplier Continental has launched its augmented reality head-up display system (AR-HUD). The system supplements the exterior view of the traffic conditions in front of the vehicle with virtual information for the driver, with production planned for 2017. The AR-HUD provides drivers with better quality of information. The augmentation connects […]

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