The MENA region has once again emerged as a vibrant hub for innovation, creativity, and cultural connection in 2024.
Telgna Ala Snap
Telgana Ala Snap, meaning "Find us on Snap," invited local communities across the GCC to reflect on shared values and experiences. Launched in Saudi Arabia with a powerful brand film, the campaign showcased how Snapchat has become an integral part of daily life. From pioneering storytelling through features like Stories to enhancing life’s moments with AR Lenses, the campaign highlighted why Snapchat resonates so deeply with locals. For the first time, Snap celebrated the personal stories of Snapchatters across the region.
Crafted for Luxury
Previously hosted in luxury capitals including Paris, Milan, and Geneva, Snapchat and The Business of Fashion (BoF), brought the first-ever Crafted for Luxury event to Dubai. The event explored the growing influence of GCC locals in the luxury market and emphasized the need for brands to adopt a hyperlocal approach.
Kingdom’s Lenscape
To celebrate Saudi Arabia’s 94th National Day, Snapchat launched Kingdom’s Lenscape, a multi-brand AR campaign that highlighted the nation’s unity, pride, and culture. The campaign featured two unique experiences:
- FAKHAR: An immersive journey into virtual landscapes showcasing brands' contributions to the Kingdom's progress.
- KARAM: A digital marketplace featuring exclusive offers and limited-edition products. Users engaged with hero products in real-time while seamlessly transitioning to brand websites for purchases, celebrating the culture of gifting in Saudi Arabia.
Saudi Office Opening
Snap Inc. expanded its footprint in Saudi Arabia with a new office and the launch of Majlis Snap for Content Creators in Diriyah’s JAX District which offers training, educational programs, and collaboration opportunities for local talent. The opening ceremony, attended by Snap CEO Evan Spiegel and key Saudi officials, marked a milestone in Snap’s commitment to nurturing local talent and creativity.
TASAWAR Wins Big at MEPRA
Snapchat’s TASAWAR exhibition, in collaboration with the Saudi Ministry of Culture and Fashion Commission, pushed the boundaries of fashion and beauty using augmented reality. Winning four awards at the 2024 MEPRA Awards, including Best Fashion Campaign, Best Technology Campaign, Best Launch / Live Event / Stunt, and Best Use of Visual Communication.
