Tire manufacturer and international automotive supplier Continental has launched its augmented reality head-up display system (AR-HUD). The system supplements the exterior view of the traffic conditions in front of the vehicle with virtual information for the driver, with production planned for 2017.
The AR-HUD provides drivers with better quality of information. The augmentation connects what the driver’s eyes see with explanatory information, and is an important step in the direction of holistic human machine interfaces in cars for a more comfortable, more economic, and safer driving experience – combating driver distraction and sensory overload.
The AR-HUD system not only supports the driver if the vehicle is in danger of unintentionally drifting out of a lane, but also supports the use of Adaptive Cruise Control. In addition, drivers are able to know at which point they should turn, without having to look back and forth between the navigation screen and the road.
With the AR-HUD system, the reflected information appears exactly where the information becomes a part of the driving situation. When navigating, a virtual symbol inserted precisely into the exterior view shows the driver the way of the curve in front of the vehicle. When Adaptive Cruise Control is enabled, a marking in the AR-HUD visualizes which vehicle in front is detected by the assistance system.
The AR-HUD inserts full-color graphics into the real road view in a section of the driver’s field of vision, approximately 130 centimeters wide by 60 centimeters high, and at a distance of 7.5 meters. The basis for this is provided by camera and radar data from the vehicle sensors – taking into account the vehicle dynamics data, digital map data, and GPS positioning.
With the AR-HUD, Continental is continuing a development path that began in 2003 when the company started the production of the first color HUD in a passenger car. Continental will bring this projection technology into series production as early as 2016.
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]