Search Results for : Messi

The riding giant Uber has announced earlier this week a layoff of third of its’ global marketing team.  Some of the members of the marketing team in the Middle East and North Africa has been affected. Overall around 400 employees has been let go worldwide. According to a sheet that went viral, the employees within […]

By Bassam Mustafa Influencer marketing has seen a major growth spurt, and is currently all the rage. With football superstar Leo Messi kicking off the Expo 2020 Dubai video campaign, to Bollywood king Shahrukh Khan being locked down by Visit Dubai, the region has been bursting at the seams with celebrity and brand unions this year. But how […]

Dubai-based agency Face to Face has collaborated with Expo 2020 Dubai to create the event’s first advertising campaign featuring global ambassador Lionel Messi, the company said in a statement. Messi stars in a digitally-led campaign that’s focused on Expo 2020’s messages of “collaboration and unity.” The two-minute film will run across digital channels globally and […]

With Cannes Lions 2016 on the horizon, YouTube has today released its special edition Cannes YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival. These ads represent more than six million hours watched and 403 million views for the entire leaderboard. There are a few trends that stood out among […]

By Ahmad Abu Zannad, regional strategy director at Leo Burnett MENA When he accepted his honorary 2014 Clio award, Jerry Seinfeld, known for his observational yet sarcastic style, made some interesting observations on the role of advertising in people’s lives. One of the things he said was, “I love advertising because I love lying.” He […]

On its 10th birthday, Twitter is paying homage to the people and brands who have experimented, innovated and grown with the platform, transforming the role of the platform and of advertising itself in the process. Twitter is celebrating by listing the 10 factors that make the platform unique for brands and highlighting those brands that […]

The UAE’s airlines, Etihad and Emirates, signed on Nicole Kidman and Jennifer Aniston, respectively, as their brand ambassadors earlier this year. Kidman faced a fair amount of backlash from the Association of Professional Flight Attendants (APFA) for being associated with Etihad, which has allegedly discriminated against its female flight attendants, especially considering that she has […]

The 2014 FIFA World Cup and Ramadan, two of this year’s most memorable events, are prominently featured in the MENA YouTube Pulse 2014 Leaderboard’s special listing on the most viewed ads of the past eight months. Pepsi’s collaboration with Chipsy for Ramadan, which features popular celebrities from various eras of the Egyptian cinema, takes the […]

  At 5 pm on the Fourth of July, forty-odd members of Team Adidas were watching the kick-off of the Colombia vs. Brazil quarterfinal match on three flat screens from Adidas’ real-time marketing hub in Rio de Janeiro. A fourth screen tracked the most searched players among the 100 or so World Cup athletes Adidas […]

  Among a select number of global markets for Pepsi, the UAE, Kuwait and Saudi Arabia will see the roll-out of the brand’s interactive gaming vending machine, which, using motion-sensor technology, allows football fans to show off their skills throughout the World Cup 2014. Fans are challenged by the 2014 Pepsi all-star football squad – Robin van […]

Online journal trendingbytes.com shares the latest digital, web and user insights, along with social media news, with Communicate Levant. Apple helps you to confuse location trackers The NSA, Facebook, advertisers, market analysts and many more are after your MAC address. Why? Because it is a signal that your phone sends out continuously, provided your Wi-Fi […]