Insights
Industry
People
Culture
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
Insights
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
ABOUT US
CONTACT US
ADVERTISE WITH US

Search Results for : Infiniti

People
September 26, 2019 Infiniti Defines Itself As A Progressive Challenger Brand

By Max Al Awaad Infiniti Global Head of Marketing and Comms, Phil York, discusses with Communicate the communication direction that the luxury brand is taking. This year, the brands celebrates 30 year anniversary. Despite the challenges the brand has been facing in different international markets, the brand views itself as a progressive challenger brand.  

Industry
May 23, 2019 Infiniti Focuses on Human Stories

Infiniti has been telling stories in the form of advertising. For them, digitization has changed the way brands are perceived today. “People come to the show room knowing the exact car they want,” said Karsten Jankowski, General Manager of Marketing & PR at Infiniti Middle East.  Hence, he explains that the brand uses all sort […]

Industry
August 12, 2018 Another brand, another chat bot. Who is it this time?

Virtual assistants, or more simply chatbots, have been all the rage in recent times. Brands like Hamleys, Nissan and Emirates NBD are just a few who have deployed chat bots to engage with customers. Now, INFINITI has launched Idris, its new AI-powered virtual assistant that aims to helps customers with any product-related questions. Idris is […]

Industry
June 24, 2018 “I’m really focused on WPP more than I am on what Martin is doing.”

Wunderman Global CEO Mark Read was thrust into the spotlight in April when WPP announced that CEO Martin Sorrell was stepping down amid an unspecified allegation and that Read and his colleague Andrew Scott would step in as chief operating officers. Read had been floated in past years as a possible successor to WPP’s iconic leader, […]

Industry
June 22, 2018 Cannes is “back to business”: The Diet Coke edition

(Image credit: Illustration by Tam Nguyen/Ad Age) By Brian Braiker, editor, AdAge W. Somerset Maugham was onto something in 1941 when he wrote “the Riviera isn’t only a sunny place for shady people.” While still hilarious in 2018, there was significantly less shadiness – both in conference-goer behavior and as a reprieve from the blazing sun […]

Industry
June 21, 2018 74% of digital video budgets are being wasted on this format. Here’s where you should spend instead.

75% of the world’s data traffic will be video by 2020. Online video revenue in MENA to grow between 22% and 35% annually until 2021 So yes, users around the world are watching video – a lot more than they ever did, which explains why advertisers are increasingly spending more on digital video. But, much […]

Industry
June 20, 2018 5 ways TV advertising is getting a new life thanks to AT&T and Time Warner

TV is getting a new season thanks to AT&T’s deal with Time Warner. AT&T is a sleeping giant in the ad world. Now, with the US Department of Justice approving its $85 billion bid to acquire Time Warner, it’s about to wake up. What does it all mean for the advertising industry? Basically, more data, […]

Culture
June 20, 2018 9 things you should know about the AT&T-Time Warner deal

1. Wait, so what just happened? US District Judge Richard Leon that an AT&T-Time Warner deal can proceed. Essential background: In October 2016, A&T announced that it had agreed to buy Time Warner for $85 billion. But then Trump got elected. Trump made it clear, even before his presidency began, that he’s no fan of […]

Industry
June 04, 2018 Move over VR: here’s where 200 mn users are in 2018

The consumer VR software and hardware market size globally was $2.2 billion in 2017 It is expected to grow to $4.5 billion in 2018 But, 200 million people worldwide will be using mobile AR in 2018 vs 60 million in 2013 Virtual reality or augmented reality? [Tweet “VR offers an escape from the real world […]

Industry
April 26, 2018 EXCLUSIVE: Reda Raad reveals the transformation of TBWA\Raad

“We are ready to embark on the next 15 years – with [a] heavy focus on accelerating digital, mobile and creating powerful content for our clients and their brands. We strive to be the most creative and proactive communications group in the region.” These were Reda Raad’s words at the agency’s 15th anniversary in the […]

Industry
February 02, 2018 What are liquid skins & who is bringing it to the Middle East?

Appetite Creative ‘Soul-utions’, a UK-based creative and digital advertising agency, has partnered with Dubai-based programmatic company MENA MarketPlace (MMP) to bring high impact units that can be traded programmatically. The partnership will see the launch of the ‘Liquid Skins,’ an ad format created by Appetite Creative that runs on all screen types across a range […]

Industry
August 06, 2017 Interview with Ravi Rao, CEO, Mindshare MENA

Ravi Rao, CEO, Mindshare MENA, on why today everything is media  On challenges Rao believes Mindshare MENA has two challenges: to build on the current offering of the network and bring in global products and processes to increase effectiveness. That said, there are several big accounts including Unilever, PepsiCo and Kellogg’s, which are part of […]

Industry
May 18, 2017 Infiniti and OMD win at Festival of Media Global and MENA

At the recently held Festival of Media Global in Rome, OMD UAE received another trophy for its “Unleash your Potential” Infiniti Q50S campaign, taking home Bronze in the Best Use of Technology category. The campaign, which was a collaboration between OMD, TBWA and Infiniti, had earlier won Gold in the same category at the MENA […]

Industry
May 07, 2017 Behind the scenes of the largest video billboard in the region

Thirty days and 50 people achieved the feat of assembling the Middle East’s largest video billboard in Dubai, UAE. Spanning across 1,600 square meters of digital canvas, the billboard comes close to the world’s biggest digital billboard in Times Square, New York, which spreads across over 25,000 square feet of digital display. Arabian Automobiles Company, […]

Industry
November 13, 2016 Reality check

In typical UAE style, the Dubai World Trade Centre set a Guinness World Record for most participants riding in a virtual reality (VR) roller coaster in one hour. Driven by Samsung, the activity saw 461 participants using Samsung Gear headsets to experience a virtual roller coaster ride in a 4DX theatre at GITEX. While the […]

Industry
October 05, 2016 OMD opens Kuwait office

Continuing its regional expansion, OMD has opened its newest office in the Sharq district of the Kuwaiti capital enabling it to better service its regional and local Kuwaiti clients. OMD manages a growing portfolio of Kuwaiti clients, including the recent addition of Al Babtain Group, whose businesses include the Nissan and Infiniti dealerships. The new […]

Industry
July 24, 2016 It’s all good

Earlier this year, the CEO of one of the region’s leading agencies announced, almost nonchalantly: “Like it or not, we’re in a recession.” And he’s not alone: nearly 53 percent of UAE residents think so too, says a Nielsen survey, released earlier this year. And, although this belief isn’t grounded in truth, at least for […]

Industry
March 20, 2016 Mindshare MENA loses Nissan account to OMD UAE

Nissan Middle East and Infiniti Middle East have selected OMD as their regional partner for media communications. Effective May 2016, the new agreement covers a plethora of services including data and analytics solutions and includes media planning and buying, content marketing, search as well as performance marketing. The multi-agency pitch started in Q4 last year […]

Industry
February 26, 2016 Get virtual

Mobile is one of the fastest-growing media channels in history. With everything available at our fingertips, and the Internet of Things starting to link our cars, clothes and household appliances to our smartphone’s and wearable devices, we can expect to see its integration as an indispensable tool to our everyday lives to continue. In fact, […]

Industry
November 03, 2015 Middle East’s most viral ads

Communicate’s Middle East Ads Chart is devised using data compiled by the Unruly Viral Video Chart: a comprehensive source for video sharing data around the globe since 2006 that measures the share of voice and campaign effectiveness. Owned and operated by video ad tech company Unruly, the chart tracks and ranks the most popular videos […]

Subscribe to

our newsletter.

This site uses cookies: Find out more.

Logo
  • Insights
  • Industry
  • People
  • Culture
  • Brand Studio
  • Facebook Hub
  • Choueiri Group Deep Dives
  • OMD Corner
  • LEAD with ABG
  • About Us
  • Contact Us
  • Advertise With Us
  • Privacy Policy
  • Disclaimer
NEWSLETTER

Get a monthly round-up of Communicate's best insights

© 2020 communicateonline.me
About Us
Contact Us
Advertise With Us
Privacy Policy
Disclaimer
icon
icon
icon
icon
icon
© 2020 communicateonline.me