Search Results for : Infiniti

By Max Al Awaad Infiniti Global Head of Marketing and Comms, Phil York, discusses with Communicate the communication direction that the luxury brand is taking. This year, the brands celebrates 30 year anniversary. Despite the challenges the brand has been facing in different international markets, the brand views itself as a progressive challenger brand.  

Infiniti has been telling stories in the form of advertising. For them, digitization has changed the way brands are perceived today. “People come to the show room knowing the exact car they want,” said Karsten Jankowski, General Manager of Marketing & PR at Infiniti Middle East.  Hence, he explains that the brand uses all sort […]

Virtual assistants, or more simply chatbots, have been all the rage in recent times. Brands like Hamleys, Nissan and Emirates NBD are just a few who have deployed chat bots to engage with customers. Now, INFINITI has launched Idris, its new AI-powered virtual assistant that aims to helps customers with any product-related questions. Idris is […]

Wunderman Global CEO Mark Read was thrust into the spotlight in April when WPP announced that CEO Martin Sorrell was stepping down amid an unspecified allegation and that Read and his colleague Andrew Scott would step in as chief operating officers. Read had been floated in past years as a possible successor to WPP’s iconic leader, […]

(Image credit: Illustration by Tam Nguyen/Ad Age) By Brian Braiker, editor, AdAge W. Somerset Maugham was onto something in 1941 when he wrote “the Riviera isn’t only a sunny place for shady people.” While still hilarious in 2018, there was significantly less shadiness – both in conference-goer behavior and as a reprieve from the blazing sun […]

75% of the world’s data traffic will be video by 2020. Online video revenue in MENA to grow between 22% and 35% annually until 2021 So yes, users around the world are watching video – a lot more than they ever did, which explains why advertisers are increasingly spending more on digital video. But, much […]

TV is getting a new season thanks to AT&T’s deal with Time Warner. AT&T is a sleeping giant in the ad world. Now, with the US Department of Justice approving its $85 billion bid to acquire Time Warner, it’s about to wake up. What does it all mean for the advertising industry? Basically, more data, […]

1. Wait, so what just happened? US District Judge Richard Leon that an AT&T-Time Warner deal can proceed. Essential background: In October 2016, A&T announced that it had agreed to buy Time Warner for $85 billion. But then Trump got elected. Trump made it clear, even before his presidency began, that he’s no fan of […]

The consumer VR software and hardware market size globally was $2.2 billion in 2017 It is expected to grow to $4.5 billion in 2018 But, 200 million people worldwide will be using mobile AR in 2018 vs 60 million in 2013 Virtual reality or augmented reality? [Tweet “VR offers an escape from the real world […]

“We are ready to embark on the next 15 years – with [a] heavy focus on accelerating digital, mobile and creating powerful content for our clients and their brands. We strive to be the most creative and proactive communications group in the region.” These were Reda Raad’s words at the agency’s 15th anniversary in the […]

Appetite Creative ‘Soul-utions’, a UK-based creative and digital advertising agency, has partnered with Dubai-based programmatic company MENA MarketPlace (MMP) to bring high impact units that can be traded programmatically. The partnership will see the launch of the ‘Liquid Skins,’ an ad format created by Appetite Creative that runs on all screen types across a range […]

Ravi Rao, CEO, Mindshare MENA, on why today everything is media  On challenges Rao believes Mindshare MENA has two challenges: to build on the current offering of the network and bring in global products and processes to increase effectiveness. That said, there are several big accounts including Unilever, PepsiCo and Kellogg’s, which are part of […]

At the recently held Festival of Media Global in Rome, OMD UAE received another trophy for its “Unleash your Potential” Infiniti Q50S campaign, taking home Bronze in the Best Use of Technology category. The campaign, which was a collaboration between OMD, TBWA and Infiniti, had earlier won Gold in the same category at the MENA […]

Thirty days and 50 people achieved the feat of assembling the Middle East’s largest video billboard in Dubai, UAE. Spanning across 1,600 square meters of digital canvas, the billboard comes close to the world’s biggest digital billboard in Times Square, New York, which spreads across over 25,000 square feet of digital display. Arabian Automobiles Company, […]