MENA Effie Thought-Leadership Program session advises marketers on how to do lighthearted marketing the right way.
On May 18, 2021, the MENA Effie Thought Leadership Program - Mediaquest's first in-person event since Covid-19 - kickstarted conversations around marketing effectiveness in a post-pandemic world.
When everything is uncertain and gloomy, brands may consider marketing strategies to lighten up the mood. However, such an approach can backfire if done the wrong way, as we saw repeatedly during the pandemic.
In this panel session, Moderator, Elias Karam from Publicis ME along with speakers - Nadim Ghrayeb from Infiniti International Markets, Fabio Silveira from Havas Creative and Joseph Noujaim from Fine Hygienic Holding, share insights on how to avoid such mishaps and adopt a light tone without making light of what’s weighing on the audience’s minds.