Search Results for : Horizon Fcb

Horizon FCB Dubai was tasked with designing the logo and creating an iconic identity for the world’s first 7-star VIP terminal for Dubai South. Dubai South is an emerging master-planned city leveraging its strategic location which connects both air and sea mega-ports to create a self-sustained destination that will empower businesses, families and individuals. The logo needed […]

By Sharvari Alape Having started his journey 25 years ago with Horizon FCB, Mazen Jawad is the president of Horizon Holdings that is home for five agencies. He moves around his office with ease and familiarity as he reminisces, “I used to love watching commercials more than going to the beach with my family. I […]

California Garden has awarded its strategic and creative duties to Horizon FCB Dubai. The agency will be responsible for the repositioning and launch of the brand and its range under its new brand platform. This includes brand strategy, the brand relaunch as well as the marketer’s portfolio of food products within this year’s calendar. Mazen […]

Horizon Group’s creative arm has been on the down-low recently. The agency won two big accounts last year, Al Hamra Group and Danone Nutricia. The agency also appointed a new deputy GM earlier this year following the appointment of an ECD in December 2017. However, this month, Horizon FCB is on a roll. It was appointed as Agency of Record and Creative Partner […]

Horizon Group’s creative arm has been on the down-low recently. The agency won two big accounts last year, Al Hamra Group and Danone Nutricia. The agency also appointed a new deputy GM earlier this year following the appointment of an ECD in December 2017. Now, Horizon FCB has announced its latest win, Mercato Mall. Based […]

Ras Al Khaimah based real estate development and investment company, Al Hamra Group, has appointed Horizon FCB to lead on all branding and advertising while Horizon’s sister agency, BPN, will take charge of all media planning and buying for the company. Following a multi-stage, competitive pitch, Horizon FCB and BPN will now be tasked with […]

Horizon FCB Dubai has been announced the lead creative agency for one of the world leading food companies, Danone Nutricia in the Middle East. The Dubai-based integrated agency will drive the creative communication efforts in the region for Danone Nutricia Early Life Nutrition, positioning the company as the preferred choice to support parents, caregivers and healthcare […]

Horizon Holdings has launched Lord & Thomas, an IPG agency that specializes in visual effects, motion graphics and editing, in the MENA region. Through its team of production experts and creative strategists, the new agency will offer clients integrated content solutions. “The sharp increase of online video content being published can be directly correlated to […]

FCB International’s chief creative officer made his first trip to the Kingdom of Saudi Arabia last month to speak to female students about creativity in three different universities: Jeddah School of Advertising and Dar Al Hekma University in Jeddah, as well as Al Yamamah University in Riyadh. Intrigued, we caught up with him to learn […]

Whether an agency calls its work environment its “culture”, “dynamic”, or “DNA”, creative industries have tried to set the bar high when it comes to adding incentives beyond salary and generic benefits packages. As Sasan Saeidi, FP7 UAE’s managing director, says, “This industry is very demanding, especially in this part of the world where things […]

Dubai South, the Emirate’s new epicenter, has recently appointed Horizon FCB, a global full-service advertising agency to head the communications efforts around the development, with the intent to raise global brand awareness and position Dubai South as a key destination for logistics, aviation and commercial trade. Horizon FCB will initiate Dubai South’s creative efforts to reflect upon […]

Egypt’s official postal services provider, Egypt Post, has appointed Horizon FCB Cairo to lead its advertising efforts and support Egypt Post’s celebration of 150 years of service with a media campaign. Under the new mandate, Horizon FCB Cairo will lead Egypt Post’s creative efforts to announce the entity’s celebration of its longstanding presence. The agency […]

The Kingdom of Saudi Arabia has been referred to as the land of many things: traditions, dichotomies, misconceptions. Regionally, advertisers are constantly grappling with the challenge of reaching this particular group of consumers. As the largest and most youthful population in the GCC by far, the need to tap into its potential is growing and […]

The group’s been quite low key in its communication for the past two years. Any particular reason for that? On the contrary, actually. Horizon Group offers 360 creative, media, communication, digital and marketing services in the MENA region and the past few years have been very promising with many exciting developments taking place across all brands […]

Horizon FCB has been appointed as the creative agency for Landmark Group’s Oasis Mall, a community mall on Dubai’s Sheikh Zayed Road to support the mall’s rebranding and consumer engagement initiatives. After several shortlisting phases and fine-tuning of strategy, the creativity of Horizon FCB was deemed as the most relevant and synergic with the Oasis […]

Rafic Saadeh, Chairman and CEO, Horizon Holdings, on what’s the best and worst thing that can happen in 2016, and his mantra to make it through the year. What’s the best thing that can happen in 2016? From a business point of view, the best thing would be for 2016 to become a replica of […]