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Search Results for : Horizon Fcb

Industry
November 25, 2019 Horizon FCB Dubai Wins Big at Two Luxury Awards

Horizon FCB Dubai was tasked with designing the logo and creating an iconic identity for the world’s first 7-star VIP terminal for Dubai South. Dubai South is an emerging master-planned city leveraging its strategic location which connects both air and sea mega-ports to create a self-sustained destination that will empower businesses, families and individuals. The logo needed […]

Industry
May 20, 2019 Mazen Jawad: Aspirations, Clients and Talent of Horizon Holdings

By Sharvari Alape Having started his journey 25 years ago with Horizon FCB, Mazen Jawad is the president of Horizon Holdings that is home for five agencies. He moves around his office with ease and familiarity as he reminisces, “I used to love watching commercials more than going to the beach with my family. I […]

Industry
March 06, 2019 Horizon FCB wins California Garden’s strategic & creative duties

California Garden has awarded its strategic and creative duties to Horizon FCB Dubai. The agency will be responsible for the repositioning and launch of the brand and its range under its new brand platform. This includes brand strategy, the brand relaunch as well as the marketer’s portfolio of food products within this year’s calendar. Mazen […]

Industry
May 01, 2018 Which is Horizon FCB’s 2nd win in one month?

Horizon Group’s creative arm has been on the down-low recently. The agency won two big accounts last year, Al Hamra Group and Danone Nutricia. The agency also appointed a new deputy GM earlier this year following the appointment of an ECD in December 2017. However, this month, Horizon FCB is on a roll. It was appointed as Agency of Record and Creative Partner […]

Industry
April 24, 2018 BREAKING: Which is Horizon FCB’s latest win?

Horizon Group’s creative arm has been on the down-low recently. The agency won two big accounts last year, Al Hamra Group and Danone Nutricia. The agency also appointed a new deputy GM earlier this year following the appointment of an ECD in December 2017. Now, Horizon FCB has announced its latest win, Mercato Mall. Based […]

Industry
August 22, 2017 Horizon FCB Dubai wins branding & creative review for Al Hamra Group

Ras Al Khaimah based real estate development and investment company, Al Hamra Group, has appointed Horizon FCB to lead on all branding and advertising while Horizon’s sister agency, BPN, will take charge of all media planning and buying for the company. Following a multi-stage, competitive pitch, Horizon FCB and BPN will now be tasked with […]

Industry
August 10, 2017 Horizon FCB Dubai named lead creative agency for Danone Nutricia

Horizon FCB Dubai has been announced the lead creative agency for one of the world leading food companies, Danone Nutricia in the Middle East. The Dubai-based integrated agency will drive the creative communication efforts in the region for Danone Nutricia Early Life Nutrition, positioning the company as the preferred choice to support parents, caregivers and healthcare […]

Industry
May 14, 2017 Horizon Holdings launches new agency Lord & Thomas

Horizon Holdings has launched Lord & Thomas, an IPG agency that specializes in visual effects, motion graphics and editing, in the MENA region. Through its team of production experts and creative strategists, the new agency will offer clients integrated content solutions. “The sharp increase of online video content being published can be directly correlated to […]

Culture
January 13, 2016 Agent of change

FCB International’s chief creative officer made his first trip to the Kingdom of Saudi Arabia last month to speak to female students about creativity in three different universities: Jeddah School of Advertising and Dar Al Hekma University in Jeddah, as well as Al Yamamah University in Riyadh. Intrigued, we caught up with him to learn […]

Industry
October 18, 2015 Art of seduction

Whether an agency calls its work environment its “culture”, “dynamic”, or “DNA”, creative industries have tried to set the bar high when it comes to adding incentives beyond salary and generic benefits packages. As Sasan Saeidi, FP7 UAE’s managing director, says, “This industry is very demanding, especially in this part of the world where things […]

Industry
September 03, 2015 Horizon FCB wins Dubai South account

Dubai South, the Emirate’s new epicenter, has recently appointed Horizon FCB, a global full-service advertising agency to head the communications efforts around the development, with the intent to raise global brand awareness and position Dubai South as a key destination for logistics, aviation and commercial trade. Horizon FCB will initiate Dubai South’s creative efforts to reflect upon […]

Industry
August 12, 2015 Egypt Post selects Horizon FCB as creative agency in Cairo

Egypt’s official postal services provider, Egypt Post, has appointed Horizon FCB Cairo to lead its advertising efforts and support Egypt Post’s celebration of 150 years of service with a media campaign. Under the new mandate, Horizon FCB Cairo will lead Egypt Post’s creative efforts to announce the entity’s celebration of its longstanding presence. The agency […]

Industry
July 28, 2015 Freedom call

The Kingdom of Saudi Arabia has been referred to as the land of many things: traditions, dichotomies, misconceptions. Regionally, advertisers are constantly grappling with the challenge of reaching this particular group of consumers. As the largest and most youthful population in the GCC by far, the need to tap into its potential is growing and […]

Industry
March 14, 2015 Broaden Horizon

The group’s been quite low key in its communication for the past two years. Any particular reason for that? On the contrary, actually. Horizon Group offers 360 creative, media, communication, digital and marketing services in the MENA region and the past few years have been very promising with many exciting developments taking place across all brands […]

Industry
November 18, 2014 Horizon FCB appointed creative agency for Oasis Mall

Horizon FCB has been appointed as the creative agency for Landmark Group’s Oasis Mall, a community mall on Dubai’s Sheikh Zayed Road to support the mall’s rebranding and consumer engagement initiatives. After several shortlisting phases and fine-tuning of strategy, the creativity of Horizon FCB was deemed as the most relevant and synergic with the Oasis […]

People
February 14, 2016 Rafic Saadeh’s outlook for 2016

Rafic Saadeh, Chairman and CEO, Horizon Holdings, on what’s the best and worst thing that can happen in 2016, and his mantra to make it through the year. What’s the best thing that can happen in 2016? From a business point of view, the best thing would be for 2016 to become a replica of […]

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